The Big Green > State Side > The Most Wonderful Time... -
[Cached Version]
Published on: 3/1/2006
Last Visited: 7/4/2009
Twenty-eight-year-old Buffalo Wild Wings general manager Aaron Weiner said that the NCAA tournament is usually the direct reason for March being the busiest and most profitable month for his business.
Last year's Final Four appearance for MSU was certainly no exception.
On the Saturday of the national semifinal, Weiner made it into work at around 10 a.m. and experienced the madness in all its glory.
"We didn't open that day until 11 a.m. and the State game that night was at 9 p.m.," Weiner said.
"When I got there at 10, there were about 300 people standing in line [to get inside], which was crazy."
Weiner said he was told that people were standing outside his bar as early as 6 a.m. just to get a seat for the game that didn't start for another 15 hours.
If people stay for the entire 15 hours do they have to order food the entire time they are there?
Can they just sit and wait?
"We opened up right at 11:00 and were immediately at capacity for the rest of the day," Weiner said.
Weiner credits both his bar's location, which is within walking distance for many students on campus, as well as the success of the team for the business boom.
In addition, this season's tournament also crosses over with another green and white major bar holiday.
"The second day of the tournament this year is St. Patrick's Day," Weiner said.
"So we will definitely be busy then."
Helen Widener, the 27-year-old manager of Reno's East Side Sports Bar, agreed with Weiner on the level of business brought in by the tournament.