Dean Wehrli

"It's clear they were struggling," said Dean Wehrli, vice president of Sullivan Group Real Estate Advisors, referring to projects such as Whiskey Hill and Tapestri."You can have a great location for the long term, but the timing could be off.This is not the right time to bring things to market."

Not all projects are languishing, however.

Wehrli advised infill developer Regis Homes last fall when the company was getting ready to start selling the SoCap Lofts on R Street.He told the company to be aggressive on pricing, and Regis took that advice to heart, pricing the units $30,000 below even his suggested starting point.They're selling in the high $300,000 to low $400,000 range.

"Pricing has become very aggressive," Wehrli said.

"It's clear they were struggling," said Dean Wehrli, vice president of Sullivan Group Real Estate Advisors, referring to projects such as Whiskey Hill and Tapestri.

The weak housing market is Sacramento's No. 1 problem, but the state's problems "will exacerbate that," said Dean Wehrli, a vice president with Sullivan Group Real Estate Advisors in Elk Grove.

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Also dampening new-home sales is the flood of resale homes on the market, including new homes purchased by investors during the past few years, said Dean Wehrli, an analyst with Sullivan Group Real Estate Advisors, a sister company to The Ryness Co.

The market has slowed.

Dean Wehrli, Vice PresidentDean Wehrli, as Vice President of Sullivan Group Real Estate Advisors, heads up the firm's Sacramento office, where he handles all client engagements in the Bay Area, Sacramento, the Central Valley, and Northern Nevada.His work has spanned 20 states and over 50 markets, and his experience as a seasoned analyst is just as widespread.From a few lots of multi-million dollar custom homes to a 7,000 unit multi-product master plan and everything in between, Dean has consulted on all product types.With his many assignments, his analysis has included pricing, absorption, buyer profiles, product segmentation, economic and demographic impacts, aggregate housing market data, and product recommendations.

After a long history in academia, as a PhD and educator, Dean gravitated toward real estate consulting because it gave him an opportunity to carry over his research, writing and analytic skills to a new and exciting industry.Since then, he continues to enjoy problem solving , assessing a situation and figuring out what works and what may not , and applying that to real life.He is committed to bringing his clients an honest evaluation of a proposed project, without letting outside influences or "conventional wisdom" dictate what he believes to be the right course.

Like his colleagues, Dean spent many years at Hanley Wood Market Intelligence (formerly The Meyers Group) first as a senior consultant and then Managing Director of their Sacramento office.After a brief stint with Metro Study as Director of Northern California operations, he joined Sullivan Group Advisors just after its inception.He received his PhD from UCLA and his BA from Cal State Fullerton.