Tacee Webb

"We have been searching for the perfect location in Salt Lake City for two years and have not found the right place until now," said Tacee Webb, a site selection project manager for American Apparel.

Spokeswoman Tacee Webb says the recently opened American Apparel on Mill Avenue hopes to stimulate more business instead of competing with established stores in the area.

Spokeswoman Tacee Webb says the recently opened American Apparel on Mill Avenue hopes to stimulate more business instead of competing with established stores in the area.

American Apparel, the newest clothing store on Mill Avenue and the first of its kind in Arizona, views the nearby Urban Outfitters as more a partner than a competitor.

Tacee Webb, project manager for American Apparel said the company -- which opened in Los Angeles two years ago and is known for its basic, solid-colored clothing -- usually seeks out locations near Urban Outfitters stores.

"Urban [Outfitters] is looking at going in locations with us and vice versa," Webb said.
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Webb, the American Apparel project manager, said while the two stores have similarities, they each bring in slightly different demographics.

"Urban Outfitters is probably more limited to a younger crowd, but that's why they have their sister store Anthropologie, for the older age group," Webb said.
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Webb said what sets American Apparel apart from other retailers is its broad appeal and its mission of being an alternative to sweat shops -- everything at American Apparel is made in Los Angeles.

"It's a great, solid product that will flow with whatever you want to wear," Webb said."It has big universal appeal."

Webb said the company plans to open their Arizona second location on Scottsdale and Camelback roads in less than two years.

Reach the reporter at beth.cochran@asu.edu.