Tom Watson

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  www.edgeftlauderdale.com/index.php?ch=entertainment&sc= - [Cached Version]
  Published on: 10/12/2008    Last Visited: 10/13/2008  

  Tom Watson, VP of ad sales for LOGO, says that while Subaru, Orbitz, Key West and Paris Hotels all run "targeted creative" ads with gay-specific content on the channel, "most of our clients run their mainstream ads.If it's a beautiful, sexy car or wireless phone, that's what is showcased."
  
  From a business point of view, Watson says that products which have mass appeal are going to use imagery that will appeal to the masses: "Many clients don't have a gay target.

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  money.excite.com/jsp/nw/nwdt_ge.jsp?news_id=cmt-059p977 - [Cached Version]
  Published on: 2/28/2007    Last Visited: 3/1/2007  

  Dan Lovinger will serve as Senior Vice President, Ad Sales, MTV 360; Jim Tricarico will serve as Senior Vice President, Ad Sales in the Kids and Family cluster; Neil Holt will serve as Senior Vice President, Ad Sales, CMT; David Lawenda will serve as Senior Vice President, Ad Sales, VH1, The N and Logo; and Tom Watson will serve as head of sales for Logo.

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  nyblade.com/print.cfm?content_id=5864 - [Cached Version]
  Published on: 2/8/2008    Last Visited: 2/14/2008  

  "Advertisers see their competitors on the air, and they're eager to talk to us," said Tom Watson, vice president of advertising sales at Logo.

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  365gay.com/lifestylechannel/biz/Closet/080607closet.htm - [Cached Version]
  Published on: 8/6/2007    Last Visited: 11/11/2007  

  "Those that have created specific messages are more the exception than the rule," notes Tom Watson, VP-advertising sales at LOGO, now available in 27.5 million households."Sometimes it doesn't matter, but it does if a commercial is romantic or sexual and heterocentric."
  
  To determine what gay audiences liked best, LOGO commissioned Harris Interactive research and found that just a third of its viewers most preferred customized imagery in ads, the other two thirds said that advertisers being on LOGO in general was enough, and that what mattered most to them was the quality of the advertiser's product or service.Watson says he's sometimes had to turn business down because an advertiser's ads were off the mark.He notes, "Relevant brand messages are always important."

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  :: Welcome to NewYorkQnews.com :: - [Cached Version]
  Published on: 12/9/2004    Last Visited: 2/15/2006  

  ,For now, its new and very expensive, to create dedicated commercials, notes Tom Watson, VP of advertising sales for LOGO.However, for Subaru, Key West and Orbitz ,the gay market is very important to them and they,ve made a commitment because of that.,
  
  LOGO is helping advertisers without gay commercials by making low-cost tags that support a general commercial. ,It makes their commercial resonate more,, says Watson.LOGO did so for Miller Lite, Tylenol PM, the film ,Happy Endings, and expects to repeat the approach for more film companies including Paramount, Sony Pictures, Warner Brothers and others.
  
  Watson says that current and potential advertisers report few issues with evangelicals, contrary to his original expectations.

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  ABC's Watson Joins Logo as VP, Ad Sales - [Cached Version]
  Last Visited: 5/19/2005  

  MTV Networks has appointed Tom Watson vp of advertising sales for its new gay-targeted network, Logo.
  
  Watson comes to Logo after a 10-year stint at ABC, where he oversaw sales for primetime, daytime, news, SOAPnet cable, ABC Interactive, and Disney/ABC Unlimited.
  
  In his new role, Watson will be responsible for developing ad deals and expanding new revenue streams within emerging consumer applications.He,ll report to Logo senior vp and general manager Lisa Sherman, and Hank Close, executive vp, ad sales, MTVN,s music and comedy group.
  
  Beyond his considerable ad sales bona fides, Watson has worked extensively in the gay and lesbian community as an HIV educator and social worker, serving as assistant director of the National AIDS Hotline in 1986 before moving on to helm the AIDS in the Workplace program for the Gay Men,s Health Crisis.
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  Tom Watson

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  GayBusinessWorld - Gay Advertising/Marketing - Lesbian... - [Cached Version]
  Published on: 1/22/2006    Last Visited: 1/22/2006  

  "For now, its new and very expensive" to create dedicated commercials, notes Tom Watson, VP of advertising sales for LOGO.However, for Subaru, Key West and Orbitz "the gay market is very important to them and they've made a commitment because of that."
  
  LOGO is helping advertisers without gay commercials by making low-cost tags that support a general commercial."It makes their commercial resonate more," says Watson.LOGO did so for Miller Lite, Tylenol PM, the film Happy Endings and expects to repeat the approach for more film companies including Paramount, Sony Pictures, Warner Brothers and others.
  
  Watson says that current and potential advertisers report few issues with evangelicals, contrary to his original expectations.

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  New Page 1 - [Cached Version]
  Published on: 1/15/2007    Last Visited: 2/3/2007  

  most healthy for LOGO," says Tom Watson, VP Advertising Sales at LOGO. Noting that TV network advertising could grow too, he adds, "I suspect

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  New Page 1 - [Cached Version]
  Published on: 11/5/2005    Last Visited: 11/5/2005  

  "For now, its new and very expensive" to create dedicated commercials, notes Tom Watson, VP of advertising sales for LOGO.However, for Subaru, Key West and Orbitz "the gay market is very important to them and they've made a commitment because of that."
  
  LOGO is helping advertisers without gay commercials by making low-cost tags that support a general commercial."It makes their commercial resonate more," says Watson.LOGO did so for Miller Lite, Tylenol PM, the film "Happy Endings" and expects to repeat the approach for more film companies including Paramount, Sony Pictures, Warner Brothers and others.
  
  Watson says that current and potential advertisers report few issues with evangelicals, contrary to his original expectations.

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  Newsletter -- Winter 2008 - [Cached Version]
  Published on: 1/1/2008    Last Visited: 9/27/2008  

  They also were joined by Rivendell Media President Todd Evans who briefed the participants on the reach, economics and continued popularity of gay print media, and LOGO VP of Sales Tom Watson presented case studies of GLBT broadcast media from the nation's first advertising-supported cable television network, LOGO.

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