Bob Wambach

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  www.masshightech.com/stories/2008/08/18/weekly10-NE-hel - [Cached Version]
  Published on: 8/22/2008    Last Visited: 8/25/2008  

  Bob Wambach, senior director of storage, products for EMC Corp.
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  "The cost is justified now," said Bob Wambach, EMC's senior director of storage products.Clariion systems with SSD start at $31,185; Symmetrix's SSD line starts at $250,000, he said.

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  www.wwpi.com/index.php?option=com_content&task=view&id= - [Cached Version]
  Published on: 4/25/2007    Last Visited: 8/7/2008  

  By Bob Wambach
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  By Bob Wambach is senior director, storage product marketing, EMC Corporation

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  www.ciol.com/content/1480799045.aspx - [Cached Version]
  Published on: 8/14/2007    Last Visited: 12/11/2007  

  Says Bob Wambach, EMC about the future of storage
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  Bob Wambach, senior director, Symmetrix Product Marketing, EMC, spoke to Shashwat Chaturvedi on the latest launch and whether ,green' is a just a fad.

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  uk.news.yahoo.com/cwire/20080116/ttc-emc-flashes-into-s - [Cached Version]
  Published on: 1/16/2008    Last Visited: 1/16/2008  

  "This is for the Fortune 1000, and for one or maybe a few applications in each company," said EMC senior marketing director Bob Wambach.
  
  Per database transaction, flash drives can provide storage consuming and generating 98% less energy than disk drives, with one flash drive typically replacing 30 disk drives, EMC said.
  
  But that advantage is heavily outweighed by the boost to application response that the drives will deliver, Wambach said.As a result the applications for which flash is most likely to be used are in some financial trading systems where millisecond improvements to response times can deliver six-figure profit increases.
  
  Although the transaction throughput of systems using disk storage can be increased by adding disks, response times cannot be improved by adding disk, Wambach said.
  
  "But now with these solid-state drives we can reduce response times by an order of a magnitude," he said, adding: "Almost every industry has a sweet spot.

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  www.eweek.com/c/a/Storage/EMC-Breaks-New-Ground-with-SS - [Cached Version]
  Published on: 1/15/2008    Last Visited: 1/16/2008  

  General availability of these new hardware and software products is set for March 19, EMC Senior Director of Storage Product Marketing Bob Wambach told eWEEK.
  
  Thin provisioning is a software feature that allows administrators to allocate just enough storage needed for specific applications, saving on unused capacity and wear and tear on drives.
  
  "We've been working on this for about three years, and we're ready to go with it now," Wambach said."We chose a single-cell type of flash drive that has been optimized for high-end enterprise use that is proficient in performance, rather than in density."
  
  Wambach said that "you really cannot rely on what's [already] out there in the market to build your systems.You need to be engaged in future technologies.This is a great example for EMC to basically seize an opportunity to begin to change the market before anyone else thought it was going to happen."
  
  Symmetrix was the logical place for EMC to start its SSD product strategy, Wambach said, "because that's where the customers with the ultra-fast performance tiers tend to be -- large enterprises, and in areas such as financial securities trading, currency exchange, arbitrage and hedging -- wherever there are a lot of electronic decisions being made.These applications are typically run on Symmetrix anyway.That's the sweet spot."
  
  The Symmetrix DMX-4 flash drives -- which start at about $250,000 and run into the millions of dollars for the largest systems -- use single-layer cell flash technology combined with sophisticated controllers to achieve fast read/write performance, high reliability and data integrity, Wambach said, adding that they have been tested and qualified to withstand the intense workloads of high-end enterprise storage applications.
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  "The companies that will be interested in these aren't looking at price; they're looking at performance," Wambach said.

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  news.earthweb.com/storage/article.php/3721491 - [Cached Version]
  Published on: 1/14/2008    Last Visited: 1/16/2008  

  Bob Wambach, EMC's senior director of product marketing for Symmetrix, said it took EMC "a number of years" of software development and reliability testing to make the drives ready for enterprise deployment.
  
  "This is one of the most significant storage announcements we've ever made," said Wambach.
  
  EMC is targeting the drives , which can cost as much as 30 times more than Fibre Channel drives for a response time that is 10 times greater , at transaction processing and IOPS -intensive applications such as automated trading and trade optimization, real-time data feeds, contextual Web advertising, online order processing, credit card validation and fraud detection, and real-time transaction systems.
  
  Banks, for example, say that every millisecond of storage response time they can shave off a stock trading application translates into $100 million in annual profit, making solid state flash drives a relative bargain.
  
  Wambach said SSDs are expected to come down in price more directly than hard disk drives, thanks to Moore's law.
  
  On the low end, EMC also added 1TB SATA drives to the DMX-4, giving users a sophisticated tiered storage approach in a single box, along with thin provisioning, which EMC is calling Virtual Provisioning, to manage it all.
  
  The 73GB and 146GB flash drives were manufactured by STEC and will become available later this quarter.
  
  Wambach said EMC has worked to get the drives' performance characteristics, reliability, data integrity and availability to the point where the company felt comfortable deploying them in its flagship storage array, including highly accelerated lifecycle testing (HALT), and Symmetrix software manages the drives so they will appear as "plug and play" and "fully interoperable" to users.

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  www.fcw.com/article102664-05-14-07-Print - [Cached Version]
  Published on: 5/11/2007    Last Visited: 5/11/2007  

  "Frequently, the comparison between what we are getting rid of and what we are bringing into the data center is pretty narrowly looked at in terms of total cost of ownership," said Bob Wambach, senior director of storage product marketing at EMC.
  
  Wambach ranked labor and utilities as the top two storage-cost items.Acquisition, over the life of a storage solution, can end up as the No. 3 cost source, he said.
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  On the opposite end of the scale, SANs that already provide some degree of consolidation are evolving into more dense configurations, Wambach said.
  
  The same holds true for network-attached storage devices, he said.Those devices consolidate file-level storage, while SANs aggregate block-level storage associated with databases.
  
  "The consolidation trend is to build bigger boxes," Wambach said.

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  www.datacenterworld.com/conference-details/sessions/Dat - [Cached Version]
  Published on: 5/3/2007    Last Visited: 5/3/2007  

  Bob Wambach, Director, Symmetrix Product Marketing, EMC Corporation

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  www.computerbusinessreview.com/article_news.asp?guid=B5 - [Cached Version]
  Published on: 10/10/2008    Last Visited: 1/16/2008  

  "This is for the Fortune 1000, and for one or maybe a few applications in each company," said EMC senior marketing director Bob Wambach.
  
  Per database transaction, flash drives can provide storage consuming and generating 98% less energy than disk drives, with one flash drive typically replacing 30 disk drives, EMC said.
  
  But that advantage is heavily outweighed by the boost to application response that the drives will deliver, Wambach said.As a result the applications for which flash is most likely to be used are in some financial trading systems where millisecond improvements to response times can deliver six-figure profit increases.
  
  Although the transaction throughput of systems using disk storage can be increased by adding disks, response times cannot be improved by adding disk, Wambach said.
  
  "But now with these solid-state drives we can reduce response times by an order of a magnitude," he said, adding: "Almost every industry has a sweet spot.

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  searchitchannel.techtarget.com/news/article/0,289142,si - [Cached Version]
  Published on: 10/10/2008    Last Visited: 3/26/2008  

  Solid state drives will enable a new category of high-performance applications, such as quantitative analysis for electronic trading, where latency is a big issue, said Bob Wambach, senior director of Symmetrix product marketing for EMC.While traditional shortcomings of solid state have included slow write speed and a tendency to wear out after a relatively small number of writes, EMC has built a series of flash drives that offer faster read/write performance, high reliability and data integrity, he said.
  
  "The real benefit to many customers is the response time, which is an order of magnitude faster," Wambach said."This really is great for customers who have workloads that require low latency and high transaction rates."
  
  Based on the results of early tests of the new storage line, EMC says additional advantage comes in the area of energy efficiency.The company said its flash drives can store 1 TB of data, using approximately 38% of the energy it would take to store the same amount using traditional mechanical disk drives.
  
  Although EMC wouldn't disclose pricing, Wambach said the per-gigabyte cost for the DMX-4 would be about 30 times the per-gigabyte price of traditional magnetic drives.
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  Solid state drives will enable a new category of high-performance applications, such as quantitative analysis for electronic trading, where latency is a big issue, said Bob Wambach, senior director of Symmetrix product marketing for EMC.While traditional shortcomings of solid state have included slow write speed and a tendency to wear out after a relatively small number of writes, EMC has built a series of flash drives that offer faster read/write performance, high reliability and data integrity, he said.
  
  "The real benefit to many customers is the response time, which is an order of magnitude faster," Wambach said."This really is great for customers who have workloads that require low latency and high transaction rates."
  
  Based on the results of early tests of the new storage line, EMC says additional advantage comes in the area of energy efficiency.The company said its flash drives can store 1 TB of data, using approximately 38% of the energy it would take to store the same amount using traditional mechanical disk drives.
  
  Although EMC wouldn't disclose pricing, Wambach said the per-gigabyte cost for the DMX-4 would be about 30 times the per-gigabyte price of traditional magnetic drives.

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