[ CG Focus - The Little Black Book of Visual Effects... -
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Published on: 3/31/2002
Last Visited: 1/29/2003
Al Walton, an executive producer with 15 years experience in post-production, also served as an executive at Creative Planet.After leaving Creative Planet last March, O'Haver and Walton formed Razorview Inc. to consult entertainment companies in implementing effective web applications.
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"Because of our production backgrounds, and the experience Bob and I gained at Creative Planet, it became clear to us that entertainment companies could greatly benefit from the Web as a business tool when it's efficiently integrated into a business and marketing plan," Walton explains."That's what we've set out to do with our consulting efforts at Razorview.LBB is a great example of how the Internet can distribute information and create customer interaction on a much greater level - and have a positive effect on the bottom line."
For the overall look and design of the site, O'Haver and Walton were fortunate to tap Michael Zak of Zak/Paperno Design as creative director, just as he completed the design of the high definition displays for the Tokyo National Museum of Emerging Science and Innovation and the Tokyo Stock Exchange.Razorview has created a sleek, appealing site appropriate to a visually-based industry.Yet despite its extensive database and text-driven nature, lbbvfx.com is fast and responsive with a very easy user interface.