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Published on: 2/5/2007
Last Visited: 3/27/2007
Following the advice of asking man who knows, I turned to Peter Walters, an Essex-based videographer who has made a successful living as an SIV producer since 1987.He specialises in equestrian subjects and dog agilty, both of which have an enormous number of followers, so there's a ready market for the right products targeted on these groups.
"Almost a gift market for people with filmmaking skills who are commercial minded enough not to pass over an income generating opportunity presenting itself before their viewfinder ... "
Peter has revealed the secrets of his success in yet another special interest video, not aimed at horse or dog owners, but at people who own camcorders.Well, it is a growing market if you look at the sales figures, so like any smart operator, he's following the trends.Nor is he likely to create competition by giving all away.
The potential for new productions in this market is simply huge.People in search of specialised knowledge are prepared to pay well to acquire it and Peter's DVD will provide any aspiring producer in this field with all the start-up information they need for just £47 including VAT and postage.
According to Peter the market regularly sells SIVs priced from £19 upwards, although he says £19 is very cheap for a good product and says £37 - £47 is the range to aim for.He may be right, but when looking at one of the equestrian websites that supplies specialist videos, most of their offerings were under the £20 mark.
It is always sensible to do your own research in these cases, so that would be my advice anyway, but meantime Peter Walters' market economics are very interesting.
If you made one DVD and sold only 500 copies at £37 per copy (and he says specialised, highly-targeted DVDs can easily sell for that), then you'd make an income of £18,500 for just that one DVD.
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Peter presents the programmes himself, which would certainly cut down his overheads and though we are not likely to see him reading the TV news any day now, he makes quite a good job of it in this production.He has a pleasant, straightforward, professional delivery, with no condescention and only the odd stumble.
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This field is no different and what Peter Walters' Cash From Your Camcorder DVD gives you is the tools that will enable you to understand this market, to discover what it currently needs and how to use market intelligence to produce a desirable, saleable production.
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Peter Walters has produced no fewer than 30 titles in equestrianism as well as dog agility training and music, so he's had more than enough time and opportunity to get to know this hobbyist market inside out and to give people pursuing these interests just what they were looking for next.If you are looking for an sound introduction to satisfying the hobbyist and recreational market with DVD production, this is a good choice to set you on the right path and guide you to your destination.
Cash From Your Camcorder
Producer: Peter Walters
Powerline Productions Ltd
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