Cindi Walters

Cindi Walters

Chapman Walters Intercoastal Corp.

Cindi Walters grew up in the water-sports industry.Learning the ropes with the family business, SeaPro, she then guided her own company, CaI Pacific, in the manufacture of diving gear.She swiftly became a jack-of-all-trades who could actually create a product.From the beginning, she pioneered innovative gear, including designs for the female form, children's products and even high-end advanced technical diving equipment.

Chapman Walters lntercoastal Corp (CWIC) was established in 1997 by Walters and co-founder Michael Chapman.
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To finance the growth of the company, Cindi mortgaged her home, sought SBA loans, and went without a paycheck for three years.Investment in packaging and product paid off in the early years with stellar sell-through at retail.By creating and patenting new products that had clearly-defined consumer benefits, CWIC quickly became the leader in the marketplace for product design.By expanding its category retail price points, the company went on to exceed all expectations.

Cindi, for whom an 18-hour day is not a rare thing, is responsible for 90% of the company's sales.In 2006, she traveled 200,000 miles on company business.The personal relationships she develops with her clients and her rapid consumer-response effort are what keep CWIC a prime vendor in a very competitive marketplace.Cindi understands her business from the ground up.She conceives, designs and manufactures original product, devises the marketing and oversees delivery.

-- Cindi Walters, president & co-founder, Chapman Walters Intercoastal

To accomplish the overhaul, a new graphics staff was added, but Founder and President Cindi Walters personally worked with factories on all the details of product design.

CINDI WALTERS President and co-founder, Chapman Walters Intercoastal Corp.
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When Cindi Walters couldn't afford college, she dove into a scuba diving business.

Today, Walters makes most snorkeling gear sold in America's sporting good stores, under the Body Glove brand and a proprietary label, Fluid.

Walters has succeeded in a male-dominated industry, growing her market share to 70% since 1996 by logging 200,000 air miles a year, even as she raised four children.

A certified diver, Walters is proud of her products, from kids' float suits to a 100% dry snorkel.In the future, she will release a product to help swimmers listen to music underwater.

"A huge piece of (my success) is faith and passion in my products," she says.

Cindi Walters - Vice President of Sales

"We continue to be pleased with The Super Show's international buyer attendance," noted Cindi Walters, vice president of Chapman Walters Intercoastal, marketers of Body Glove and Fluid.

CWIC founders Michael Chapman and Cindi Walters bring over 35 years experience to the snorkeling, dive, and water sports industry.