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Published on: 9/14/2002
Last Visited: 5/28/2003
RadioShack Canada's vice president of advertising, Lyndsay Walter, said the company doesn't yet have hard data on how much the software helped improve sales or conversion rates, beyond anecdotal evidence.
"Just looking at the clicks, we know that people are using it; we know they have an interest in it," said Walter, in Barrie, Ontario.
Employees are using Shopping Assistant in the store as well to help customers make the right purchasing decision, Walter said, which helps RadioShack Canada save on training expenses.Walter uses click-stream data on what products customers are looking at on the site to plan advertising campaigns.