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Published on: 4/17/2008
Last Visited: 4/17/2008
Reid Walker, Vice President, Global Communications at Lenovo, explains, "Integrating these skilled workers into a global company's talent portfolio will be crucial to global success."
To succeed in the era of globalisation, he argues, "All companies must embrace ,world-sourcing' , finding the best talent and resources, no matter where they are located.
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REID WALKERVice President, Global Communications, Lenovo
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"Keys to successful entry include the ability to quickly build on-the-ground market presence," explains Reid Walker, "and to operate with the agility necessary to modify and even customise offerings for the diverse socioeconomic and cultural segments that compose this vast market."
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REID WALKERVice President Global Communications, Lenovo
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"Companies doing business in China," says Reid Walker, "also need managers with significant local market knowledge, who understand the key officials and business practices, as well as the unique requirements of customers in different provinces and market segments."
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"This is one important reason," explains Reid Walker, "why our management team has made building a world-class team and culture a top strategic priority.
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Reid Walker shares an example from Lenovo: "You can see significant innovation coming from the China market.
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• Reid Walker, Vice President Global Communications, Lenovo
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