Ms. Deborah Wahl

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  www.jobs.aaf.org/default.asp?id=82 - [Cached Version]
  Published on: 7/15/2009    Last Visited: 7/15/2009  

  Deborah Wahl, marketing communications manager, Lincoln Mercury

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  www.automotiveintl.com/autonews/html/main/amarketer/wah - [Cached Version]
  Published on: 4/11/2001    Last Visited: 8/29/2001  

  Deborah Wahl , Lincoln Mercury
  
  ...
  Deborah Wahl
  
  Deborah WahlMarketing communications manager
  
  Lincoln Mercury
  
  Agency of record : Young & Rubicam
  
  Estimated 2000 spending : $285 million

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  www.aninternational.com/autonews/html/main/amarketer/wa - [Cached Version]
  Published on: 1/1/2001    Last Visited: 11/1/2001  

  Deborah Wahl , Lincoln Mercury
  
  ...
  Deborah Wahl
  
  Deborah WahlMarketing communications manager
  
  Lincoln Mercury
  
  Agency of record : Young & Rubicam
  
  Estimated 2000 spending : $285 million

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  03/29/2001 - Mercury launches 2002 Mountaineer with... - [Cached Version]
  Published on: 3/29/2001    Last Visited: 12/2/2005  

  "We really identified a new mindset for the SUV category," said Deborah Wahl, marketing communications manager for Lincoln Mercury.
  ...
  "We decided to go heavy on prime time television, not only because of the audience, but because it reaffirms Mercury's commitment to the Mountaineer and to the brand," added Wahl.

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  AAF | Awards: Advertising Hall of Achievement: Members - [Cached Version]
  Published on: 4/14/2006    Last Visited: 8/12/2007  

  Deborah Wahl, marketing communications manager, Lincoln Mercury

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  AFTRA NEGOTIATIONS - [Cached Version]
  Published on: 11/8/1999    Last Visited: 9/12/2000  

  The following statement can be attributed to Deborah Wahl, Lincoln Mercury marketing communications manager, and David Murphy, president of Y&R, Irvine :.

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  AutoWeek - Car News - [Cached Version]
  Published on: 4/9/2002    Last Visited: 4/9/2002  

  Deborah Wahl, Lincoln's former marketing communications manager, said at the time the price was worth it because Lincoln's goal was to make "American luxury" and Lincoln household words.
  
  The drop in Lincoln's sales came despite increased advertising spending last year.
  
  Lincoln Mercury spent $257.2 million on measured media in the United States, up 5.3 percent from 2000, according to Competitive Media Reporting.
  
  That figure does not include event marketing - the U.S. Open sponsorship and other, smaller projects.

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  Automotive News - North America's Leading Automotive... - [Cached Version]
  Published on: 8/21/2000    Last Visited: 1/20/2002  

  "We actually have a pretty consistent spend on cable," says Deborah Wahl, Lincoln Mercury's marketing communications manager, adding that Lincoln uses cable TV networks such as the Discovery Channel and the Learning Channel to reach luxury car buyers.
  
  "We're going to continue that strategy, outthinking our competitors rather than outspending them," Wahl says, "but we still get big pops on networks with events and specials."

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  Automotive News - North America's Leading Automotive... - [Cached Version]
  Published on: 8/21/2000    Last Visited: 9/8/2000  

  We actually have a pretty consistent spend on cable, says Deborah Wahl, Lincoln Mercury's marketing communications manager, adding that Lincoln uses cable TV networks such as the Discovery Channel and the Learning Channel to reach luxury car buyers.
  
  we be going to continue that strategy, outthinking our competitors rather than outspending them, Wahl says, but we still get big pops on networks with events and specials..

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  BlueOvalNews Independent Voice of the Ford Community - [Cached Version]
  Published on: 6/22/2001    Last Visited: 1/30/2002  

  Deborah Wahl dwahl@ford.com
  
  Marketing Communications Manager
  
  Ph: (949) 788-2275

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