www.newmediaage.co.uk/Articles/36901/ITV+appoints+first -
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Published on: 2/15/2008
Last Visited: 2/15/2008
Patricia Wagstaff, the vice-president for interactive entertainment at HBO, joins ITV as part of Dawn Airey's Global Content Division.
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Wagstaff will be charged with building a digital productions team to work with ITVP producers, ITV marketing, ITV Consumer and Granada International to create new content for online and emerging platforms such as mobile.
Wagstaff previously spent seven years working on digital content at HBO for programmes such as Sex and the City, The Sopranos and Six Feet Under.She was also vice-president of iFilm.com.
She is the latest in a string of content hires for ITV since it launched ITV.com in June last year.Wagstaff joins head of content Marc Webber and head of commissioning Kate Bradshaw, who both joined this year.