Yahoo - Guitar Center ``Cranks it Up to 11'' During... -
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Published on: 8/14/2000
Last Visited: 8/14/2000
Guitar Center's 36th Anniversary Extravaganza features $ 100, 000 worth of prizes, synergistic corporate partnering, one-time special buys, huge discounts, manufacturer-arranged exclusives, money-saving rebates, special financing on the hottest gear in the industry and if that be not enough, a pairing with the rockumentary opus This is Spinal Tap (via MGM, Canal+), according to Mike Vizvary, Guitar Center's vice president of marketing communications.
``Guitar Center is the place more professional musicians shop than any other musical instrument store in the country, so it makes perfect sense for us to pair with arguably the greatest Rock & Roll cult movie ever made, ' said Vizvary. ``Our August anniversary month is one of our biggest months of the year, but adding Spinal Tap to the mix just makes it that much better.Customers will be able to Tap into Savings' all month.''.
To help promote the upcoming This is Spinal Tap cinematic re-release, DVD and VHS, clips and excerpts of the movie will be used in key advertising and collateral material throughout Guitar Center stores for the month-long campaign.Other partners in the promotion include Ford Motor Company, Rhino Records, Wherehouse Music, CheckOut.com and Musician.com.Customers can visit any Guitar Center or Wherehouse Music location and enter to win prizes that include a custom Ford Explorer Sport Trac, a Ford Explorer Sport, a trip to see Spinal Tap perform at the House of Blues in Hollywood, Rhino Records CDs and more.