Vivek Vivek This is Me

Education

 Web References

1. 1. TEG - Tiwary Entertainment Group, Ltd.

   www.tegltd.com/teg_team.html - [Cached]

   Published on: 7/13/2002   Last Visited: 7/13/2002

   Vivek Vivek is the Founder and President/CEO of both TEG and StarPolish, a company dedicated to educating, empowering, and developing musical artists. Vivek has 10 years experience in the arts and entertainment industries, primarily working in music and theatre. Prior to founding TEG in 1999 and StarPolish in 2000, Vivek started and ran the Alternative Marketing Department at Mercury Records, where he recruited, hired, trained, and directed Mercury's national Alternative Marketing field staff. He also designed and executed national cross-promotions for Mercury with a variety of non-music corporate sponsors ranging from AT&T to Airwalk. Vivek has also held several other record label positions, including Manager of Video Promotion for Mercury Records (working with MTV and VH1), Founder and Director of The Alternative College Marketing Program for SEED Records (then a division of Atlantic Records), and Philadelphia College Marketing Representative for Sony Music Distribution. Through these varied positions, Vivek has garnered significant experience in virtually every aspect of artist development-including radio, retail, press and publicity, video, touring, Internet, lifestyle and street marketing. He has also worked with artists covering the entire musical spectrum, including 311, Jon Bon Jovi, Cake, The Cardigans, Allen Ginsberg, Hanson, Kiss, Korn, LL Cool J, John Mellencamp, The Mighty Mighty BossTones, Nashville Pussy, Oasis, Pearl Jam, Roni Size/Reprazent, Rusted Root, Bruce Springsteen, Shania Twain, and Lucinda Williams, to name but a few.
   
   Vivek also periodically runs entertainment industry workshops and guest lectures at various high schools and universities. Among many charitable pursuits, Vivek is the Co-Founder and Co-Chairman of Musicians On Call, a nonprofit organization that uses music and entertainment to complement the healing process. He also sits on the Board of Directors at GAle GAtes et al, a critically acclaimed experimental theatre and art company. Vivek graduated Magna Cum Laude from both the Wharton School of Business and the University of Pennsylvania's College of Arts and Sciences. While in Philadelphia, he was active in the local music scene, booking high-profile for-profit and benefit concerts.