Growing Your Niche: Strategies for CPA Firms -
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Published on: 5/10/2005
Last Visited: 10/2/2006
Alan K. VitbergDirectorThe Bonadio Institute for Enterprise Development Pittsford, NY
Alan K. Vitberg is an award winning marketing consultant to the accounting industry, bringing his clients the skills, experience and expertise of fifteen years of strategic planning, marketing, sales and marketing communications experience in professional services, combined with ten years of advertising agency experience.He specializes in helping accounting firms realize substantial top line growth by integrating contemporary client delight principles; new, innovative, out-of-the-box marketing practices; and traditional practice development attitudes and tactics.
During his career, he has been responsible for brand building, market development, marketing communications strategy, market research and planning, sales training, and project/staff management with a particular focus on achieving development or growth objectives.Alan has achieved national recognition for his strategic, operational and tactical creativity, as well as being a strong leader adept at managing multiple projects with tight deadlines and budgets.
Alan has created strategic alliances for SOX 404, R&D Tax Credits, and cost segregation, resulting in millions of dollars in consulting engagements for his clients, and a variety of marketing awards including: (1) winner of the prestigious American Marketing Association "Finalist Award" for Marketer of the Year; (2) Innovator of the Year Award by Practical Accountant; (3) two-time winner of Moore Stephens North America Marketer of the Year Award, and (4) a nomination for Association of Accounting Marketing's Marketer of the Year Award.
He also created "Recruit-A-Dude," an innovative and highly successful staff recruiting program featured in Practical Accountant and other trade magazines.
Prior to TBI, Alan was a Principal in Aleon Corporation, serving as a strategic marketing, planning and communications consultant to health care and health care related entities.He initiated his career in advertising, where he specialized in strategic communications planning/consulting for major clients including Eastman Kodak, Bausch & Lomb, Canandaigua Wines, and National Planning Data Corporation.
He has delivered numerous presentations, published over two dozen articles and wrote a best-selling trade book on marketing
Alan holds a BA from Case Western Reserve University, and a Master's degree from George Washington University.He resides in Fairport, NY with his wife Janice, daughters Sarah and Shannon, and their two dogs.
He is also an accomplished flat-picking guitarist, and when not designing brilliant marketing strategies, you can usually find him jamming with friends on the back porch or at bluegrass festivals.
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