Michael Vitali

Michael Vitali, a professional writer (who, in the interest of full disclosure, has written copy for Ensemble Capital, the company of which I am a principal), has more thoughts on the reframing of the word nonprofit:

Senior Writer & Strategist - Michael Vitali
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Michael Vitali - Senior Writer & Strategist

Michael Vitali has been writing, editing, and providing strategic direction for 21 years.As a copywriter and marketing strategist specializing in making difficult subjects easily understood by target markets, his work encompasses everything from corporate naming and creative campaigns to large-scale written collateral.As a Fulbright scholar at the University of Munich, Germany, his academic training was in the sciences (chemistry and biochemistry).For the last 15 years his work has moved into general marketing communications for a wide variety of complex industries including financial services, health care, pharmaceuticals, real estate, hospitality, banking, electronics, and several other consumer and business-to-business areas.

Michael was Director of Marketing Communications and Advertising for The Abbey Group of Chicagoland Hotels until 1988.Since then, he has written for Sony, Blue Cross and Blue Shield Association, Swissotel, Britannica, Deloitte & Touche, Allstate, Kemper Funds/Scudder Investments, Van Kampen Funds, LaSalle National Bank, ABN AMRO Funds, and Harris Bank.