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Published on: 11/7/2007
Last Visited: 11/7/2007
Joanna Virello, Senior Account Executive
With nearly a decade of experience in public relations, Joanna Virello has served as a PR executive in New York handling premium travel and design clients.Her specialty is the creation and execution of public relation strategies for a broad spectrum of clients- from cutting-edge media companies to premier destinations and a world-class airline.
Previously, Ms. Virello served as a public relations executive with Virgin Atlantic Airways, Great Britain's second largest trans-Atlantic carrier.She succeeded in obtaining global exposure for the airline by maintaining key media relationships and distributing information concerning Virgin Atlantic's consistent innovations in aviation.She also organized "Upper Class" travel arrangements for journalists and celebrities, handled Virgin Atlantic-sponsored press trips to three continents and has partnered with Starwood Resorts, MTV, the British Tourism Authority and the London Tourist Board.
Ms. Virello also specializes in design and culture PR, and has promoted an impressive roster of prestigious clients.For the British appliance manufacturer Dyson, she planned a major launch for the company's most innovative design in vacuuming.She organized a visually stunning event at Barneys New York, and worked with Creative Director Simon Doonan to coordinate a series of windows featuring mannequins dressed in the latest fashions from Barneys New York Collection and showcasing the new DC11 Telescope vacuums.
Born in Bristol, CT, Ms. Virello attended the School of Visual Arts in New York City and graduated with a BFA in design and art history.Joanna Virello resides in New York City.
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