Jerry Vink

As Jerry Vink, vice president of engineering for Forte, dryly points out: "They continue to set records when it comes to their ability to break their own sales forecasts."
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As Jerry Vink, vice president of engineering for Forte, dryly points out: "They continue to set records when it comes to their ability to break their own sales forecasts."

Actually, the company's already mulling over its options.Southern Living's Bell says the company is currently evaluating the need for another distribution center, possibly in the Northeast or West.A decision is expected this fall.

But that may not be necessary, at least for a while.Vink explains that when Forte's engineers designed the new DC, they deliberately built in capacity for future growth."We've allowed for additional pick modules to be constructed, and we can double the size of pick modules and packaging areas," he reports.

,There are two approaches to inbound, depending on the relationship with the vendor,, explains Jerry Vink, vice president, engineering with Forte Industries, a distribution operations improvement firm. ,The vendor prepares the shipment for you before shipping.Perhaps you need broken cases or pallets packed to fit needs at the store level.These store-level orders might be pre-labeled and bar coded, identified for each store.Or the vendor ships generic goods with a bar code label or radio frequency identification (RFID) tag on the carton.You then split the order per your needs when it arrives at your DC.

,If the vendor preps the order, you need a higher level of confidence in the quality of the product and the accuracy of the order, possibly allowing you to reduce or eliminate quality inspections at the dock, a step that slows crossdocking,, Vink continues.
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,You also must have a strong quality control program for inbound,, adds Jerry Vink, vice president, engineering with Forte. ,If you cannot quickly inspect inbound goods and meet your quality standards, you cannot crossdock effectively.

"Companies with successful supply chains are those that make distribution a frontline business strategy," says Jerry Vink, VP of engineering with FORTE.

Presenters: Jerry Vink, FORTE and Louie Hollmeyer
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Jerry Vink is Vice President of Operations with FORTE, a distribution consulting engineering firm.He is a licensed professional engineer and has 30 years of material handling experience.Jerry has engaged in numerous logistical activities for parcel shippers resulting in optimal distribution operations improvement.His experience covers systems design and development engineering, sales engineering and information processing systems.His expertise covers engineering management relating to mechanized distribution material handling systems.
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Expert Panel: Edward Church, David Seid, Mark Taylor, Wayne Teres, Jerry Vink
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