Kunal Verma

Western and Indian NGOs are adapting traditional methods to succeed in a market with growing potential as Richard Pordes and Kunal Verma explain
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Kunal Verma, who heads fundraising at Madurai's Meenakshi Mission Hospital in South India, explains:
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"Pre-qualifying the lists not only saves us a lot of money, but also boosts the morale of our tele-calling and direct mail teams," says Verma.
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Kunal Verma served formerly with ActionAid India and Christian Children's Fund and is now the Director of Resource Mobilisation at Meenakshi Mission Hospital, in Madurai, India.His email address is directorrm@gmail.com.

Kunal Verma, Manager, Fundraising, ActionAid India Society said, " We have in the past utilized many popular entertainment formats to promote the cause, highlight the issues and sensitize the public in order o garner support for the Karm Mitra communities.