QA_Joe_Ventura -
[Cached Version]
Published on: 10/17/2008
Last Visited: 9/26/2009
Molecular Q&A: An Interview with Joseph Ventura, Senior Manager, Corporate & Internet Communications, Nikon, Inc.
More and more companies are recognizing that to capture the hearts and minds of consumers, they need to understand how their customers currently experience their products and services and use those insights to make improvements.
Nikon is one of those companies.
With a clear goal of making it easier to do business with Nikon, the company engaged Molecular to help them formulate an online vision, develop a new brand strategy and redesign NikonUSA.com.
Nikon's Senior Manager of Corporate & Internet Communications, Joseph Ventura, talks about the initiative.