DoubleClick Sweepstakes Signs IBM, Fodors.com,... -
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Published on: 9/21/2000
Last Visited: 9/21/2000
DoubleClick Sweepstakes was launched just three months ago and we are pleased to be working with these major advertisers to extend their brand online, said John Ventura, Vice President of Market Development, DoubleClick.Using promotions tools like online sweepstakes is an effective method of reaching new customers, building brand awareness, increasing site traffic, as well as driving customer acquisition..In order to drive traffic to the web developer, Java, XML, Linux, Open Source, Component and Collaboration sections of the developerWorks site (www.ibm.com/developers), IBM launched the Search the Zone sweepstakes (www.fireprize.net/sweep/ibm).The campaign provides clues to a trivia contest within the DeveloperWorks site, which encourages entrants to explore the site to improve their chances of winning.Britannica.com launched the Getaway to Greece sweepstakes (www.fireprize.net/sweep/britann), to promote its Olympic content and to build a database of opt-in email prospects.The sweepstakes is featured prominently on their web site and runs until October 9th.One grand prize winner will be awarded a trip for two to Greece, including 3-days/2-nights in Athens, and 7-days/6-nights on the Greek island of Mykonos.