International Ticketing Association -
[Cached Version]
Published on: 2/25/2002
Last Visited: 4/23/2002
Many of the deejays are in Los Angeles, working for Clear Channel's pop powerhouse KIIS-FM, but listeners in smaller markets across the country may hear Rick Dees joking about their local news or Sean Valentine trumpeting upcoming concerts at their local amphitheater, as well as a similar playlist laden with bands such as 'N Sync and Linkin Park.
"Kiss" programming recorded in Los Angeles is exported to Des Moines and Jacksonville, Fla., as a series of taped moments, from phone calls to song intros, that are spliced together to sound as if the deejays are chatting from a studio down the street.
The voice-tracked segments, music and commercials can be whisked from one station to another on a digital network that is potentially available to 80% of Clear Channel's stations.Producers cut and paste the segments to create the appearance of deejays taking live requests and calls from listeners, or even record half of a conversation for a live deejay to interact with.
Clear Channel touts this as a technique that delivers big-city deejay talent to small markets that couldn't otherwise afford it.