privacyexposed.mailshell.com/corporate/news/aboutcompan -
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Published on: 4/4/2001
Last Visited: 2/23/2008
"We're providing the technology that will allow TRUSTe to conduct an e-mail monitoring and seeding program," said Eytan Urbas, vice president of marketing at Mailshell.com, Santa Clara, CA. "What we do is enable TRUSTe to anonymously sign up for each licensee's list using a unique e-mail identity.
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According to Urbas, the two privacy firms previously had been looking to collaborate, and this partnership seemed to be a natural fit.
Using Mailshell's proprietary technology, TRUSTe can tell which of its members, if any, are violating their privacy policies and, therefore, their agreements with TRUSTe.
The technology also can identify members that sell or rent their e-mail lists, according to Urbas.
If a mailer is found by TRUSTe to be in violation of its privacy policy, Mailshell provides irrefutable proof of the violation through its unique e-mail IDs, he added.