Jennifer Tsai

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  tw.en.acnielsen.com/site/news20060907.shtml - [Cached Version]
  Published on: 9/7/2006    Last Visited: 11/18/2007  

  "Consumers outlook about local job prospects and their confidence in personal finances often go hand in hand," said Jennifer Tsai, Executive Director of Customized Research, ACNielsen Taiwan.
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  In these countries, consumer confidence in the local job market and personal finances increased between five to nine points versus last year," observed Ms. Tsai.
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  "In Asia Pacific, over half of consumers in Hong Kong (54%), Australia and New Zealand (52% each) think it is a good time to indulge themselves in some retail buying therapy," Ms. Tsai added.
  
  Asia Pacific has the most savers in the worldContinuing the trend from previous surveys, the world's top savers are still to be found in Asia Pacific.54 percent of Asia Pacific consumers will put their spare cash into savings, compared to 37 percent of North Americans and 29 percent of Europeans."Asian nations occupy every position in the ,Top Ten Global Savers' list with Thailand (70%) topping the global ranking with highest percentage of savers and a significant 15 percentage points increase compared to six months ago," Mr. Tsai added.Six in 10 consumers in Philippines, Singapore and Taiwan also opt to save with their spare cash.
  
  "Economic and cultural factors influence Asians penchant to save for a rainy day with levels higher than other part of the world.With more than a third of consumers in Asia Pacific concerned about job security, putting spare cash into saving is certainly the safest financial option for consumers who are insecure about their jobs," said Ms. Tsai.
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  The irrepressible consumer boom in Vietnam presents great potential for global brands and players in all sectors including retail, technology, entertainment, travel & tourism, fashion apparels and home improvement/decorations," commented Ms. Tsai.

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  tw.en.acnielsen.com/site/news20070104.htm - [Cached Version]
  Published on: 1/4/2007    Last Visited: 11/18/2007  

  "People in Asia Pacific surpass their global counterparts as the second most likely to make a New Year's Resolution and, surprisingly, it's the Vietnamese consumers who lead the world, with nearly everyone planning one, and six in 10 optimistically expect to stick to it," said Ms. Jennifer Tsai, Executive Director, Customised Research, ACNielsen Taiwan.
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  "People make New Year's resolutions to make up for the things they should have done but didn't in the past year," Ms. Tsai added.

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  tw.en.acnielsen.com/news/20060420.shtml - [Cached Version]
  Published on: 4/20/2006    Last Visited: 5/27/2007  

  "To a degree, belt-tightening strategies are a reflection of lifestyles in each region, and the potential for where the biggest saving can be made," said Jennifer Tsai, Executive Director of Customized Research, ACNielsen Taiwan.

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  tw.en.acnielsen.com/news/20060214.shtml - [Cached Version]
  Published on: 2/14/2006    Last Visited: 11/18/2007  

  With the global hike in oil prices year after year, we can expect consumer demand to further develop in this direction", says Jennifer Tsai, Executive Director of Customized Research, ACNielsen Taiwan.

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  tw.en.acnielsen.com/news/20060518.shtml - [Cached Version]
  Published on: 5/18/2006    Last Visited: 11/18/2007  

  At the same time, though, people seem to be willing to pay extra for the certain social status these brands project," says Jennifer Tsai, Executive Director of Customized Research, ACNielsen Taiwan.
  
  Given the relatively low penetration of designer brands - a quarter of Internet Users in Latin American claim to buy them, the world's highest, followed by Europe and Asia Pacific , the sales opportunities for Designer Brands are there, with one third of Internet users globally thinking that designer brands are not just for the fashion-conscious, and 60 percent associating them with social status (Table 1)
  
  "The aspirational nature of Designer Brands makes them highly sought after in fast growing-markets where people are increasingly finding themselves with more disposable income and are are looking to buy an ,image' that will better project their growing social status," said Ms. Tsai.
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  "Russia is certainly a must-be place for fashion houses, with its burgeoning middle class and their love of new and fashionable clothes," Tsai added.

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  tw.en.acnielsen.com/site/news20070427e.htm - [Cached Version]
  Published on: 4/27/2007    Last Visited: 11/18/2007  

  "The Internet has opened a whole new world to consumers, who now have a host of banking services at their fingertips, without needing to leave their homes or offices, anytime, anywhere," said Jennifer Tsai, Executive Director, The Nielsen Company Taiwan Ltd.
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  "Globally, with 46 percent of customers claiming to visit their branch only occasionally but less than once a month, banks need to understand how to keep their customers engaged," said Ms. Tsai."With only 37 percent claiming to be very loyal, customers are extending their financial services relationships across multiple organizations.Banks need therefore to maximize the impact and effectiveness of their online offering to not only retain existing customers but grow share of wallet.With the move to online, the voice of the brand is shifting from the High Street to the Web Site".
  
  "Financial organizations need to be tracking online shopping and payment behavior to ensure their online banking customers remain truly engaged with the brand.Given the low loyalty among Taiwanese consumers, unique product and service as well as clear brand image will help to differentiate and win loyalty," commented Ms. Tsai.

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  tw.en.acnielsen.com/news/index.shtml - [Cached Version]
  Published on: 7/25/2005    Last Visited: 11/18/2007  

  Jennifer Tsai Named "Executive Director of Customized Research"
  
  Gordon Stewart, Managing Director of ACNielsen Taiwan, today announced the appointment of Jennifer Tsai to the position of Executive Director of Customized, ACNielsen Taiwan.

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  tw.en.acnielsen.com/news/archive.shtml - [Cached Version]
  Last Visited: 11/18/2007  

  Jennifer Tsai Named "Executive Director of Customized Research"

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  /news/20060811.shtml - [Cached Version]
  Published on: 6/1/2006    Last Visited: 6/30/2009  

  As indicated in previous rounds of the ACNielsen Global Consumer Opinion Survey, consumers' concern about terrorist attacks is more incident-driven and usually peaks in the immediate aftermath of an attack," said Jennifer Tsai, Executive Director, ACNielsen Consumer Research, Taiwan.
  
  In the UK and the US, where the most serious terrorist alert was issued in the years since 9/11, people's concern about terror attacks has not been particularly high. Similarly, among consumers in the US, the threat of a terror attack has come and gone, but it is still not considered as big a concern relative to other concerns like the economy and personal finance etc.
  
  "The terrorist alert issued by the US and British governments yesterday will go to the top of the mind for many consumers in markets where the concern about terrorism has been high and they will start to adjust their consumption habits fairly quickly. This is likely to have a short term impact on their travel purchasing and other related purchasing until they think the threat has dissipated," said Ms. Tsai.

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  /news/20060822.shtml - [Cached Version]
  Published on: 8/22/2006    Last Visited: 6/30/2009  

  "Experiencing accelerated global integration, people in the relatively less developed or fast growing markets have greatly benefited from increased access to products, services and opportunities not possible without globalisation," said Jennifer Tsai, Executive Director, Customized Research, ACNielsen Taiwan.
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  The emergence of numerous Internet-enabled news-gathering and dissemination outlets, chat rooms, blogging, instant messaging systems, e-mail, electronic bulletin boards and other Internet-based communication systems have made it much easier for people to communicate, exchange information and collaborate with each other", commented Ms. Tsai.
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  "Today, globalisation and in particular the Internet, has transformed commerce tremendously, creating new ways for retailers and businesses to market their products and interact with their customers, and for job seekers and recruiters to seek each other out," said Ms. Tsai.
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  Globalisation has its price," added Ms. Tsai.

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