Bill Troy

In 1997, Bill Troy founded radioresearch.com , the first ever Internet-based media research company for radio stations and media companies.Prior to this, all research had been conducted using telephone, auditorium-based or mall-based surveys.Bill knew that there had to be a more efficient and effective way to gather data.

This week we kick off with an interview with Bill Troy, President of RadioResearch.com.

JH : Give us some background on your company, BillÐ.

Bill TroyRadioResearch.com614-231-7135bill@radioresearch.com
r>JONES RADIO NETWORK AND RADIORESEARCH.COM TO LAUNCH JONES RESEARCH NETWORK

ENGLEWOOD, CO (January 30, 2001) -- Jones Radio Network (JRN) and RadioResearch.com have announced a joint venture to launch The Jones Research Network, a new syndicated Internet-based music and perceptual research system. The Jones Research Network is powered by RadioResearch.com, the radio industry's leader in Internet-based research products.The key differences between the Jones Research Network and RadioResearch.com's other music testing products for radio are: 1.) by participating in a syndicated research network, the costs to the station will be less, and 2.) the Jones Research Network is available in exchange for barter.

"Even though Internet-based research for radio stations costs considerably less than traditional phone or auditorium methodologies, there are still many stations who don't have a sufficient cash budget to be able to afford it," said Bill Troy, President of RadioResearch.com."The Jones Research Network provides them with a perfect way to stay on the cutting edge and get started painlessly.It's a great concept and we are really excited that we are able to team up with the Jones team to make it available."

Stations utilizing the Jones Research Network receive five key benefits.They include - 1.) regular weekly testing of titles, 2.) a much larger sample on a weekly basis than is possible with call-out research, 3.) no national results, only results from each stations listening audience, 4.) no tie in with record companies, it is pure listener research, 5.) it is available in exchange for barter, there is no cash outlay.

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"We're extremely pleased that Bill Troy and his group chose to create this venture with Jones."

Jones Research Network also provides listeners a powerful reason to regularly visit their local station website by giving stations the option of referring to the weekly music testing as "participating in the stations listener panel."The look of the product is customized to fit the station's website.

About Jones Radio Network and Jones Media Networks, Ltd.

Jones Radio Network is the radio programming subsidiary of Jones Media Networks, Ltd.

Even though Internet-based research for radio stations costs considerably less than traditional phone or auditorium methodologies , there are still many stations who don't have a sufficient cash budget to be able to afford it , said Bill Troy , RadioResearch.com President.Jones Research Network affiliates receive regular weekly testing of titles , a much larger sample on a weekly basis than is possible with call-out research , results from each station's listening audience and pure listener research ( no tie-in with record labels.The system also gives stations the option of referring to the weekly music testing as participating in the stations listener panel , driving listeners to station websites.The look of the product is customized to fit the station's website.

Stocks fell on Merrill Lynch warning ( 1/29 ).

"Even though Internet-based research for radio stations costs considerably less than traditional phone or auditorium methodologies, there are still many stations who don't have a sufficient cash budget to be able to afford it," said Bill Troy, RadioResearch.com President.Jones Research Network affiliates receive regular weekly testing of titles, a much larger sample on a weekly basis than is possible with call-out research, results from each station's listening audience and pure listener research (no tie-in with record labels.The system also gives stations the option of referring to the weekly music testing as "participating in the stations listener panel," driving listeners to station websites.The look of the product is customized to fit the station's website.

Stocks fell on Merrill Lynch warning (1/29)