www.ohio.com/news/top_stories/19556174.html -
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Published on: 6/5/2008
Last Visited: 6/5/2008
Coffee, a big category in grocery stores, is called a "high-ring product" because of its fairly high retail price, even when it's on special, said Jim Trout, Acme Fresh Market's vice president of merchandising and sales.
"I do think it complements breakfast, for sure," Trout said.
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Trout said Folgers competitor Maxwell House has traditionally done better in the Akron market, but Folgers has been gaining traction with promotions in the last three years.He expects the promotion to increase with Smucker ownership.
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Trout, of Acme Fresh Market, said Northeast Ohio should be excited to have a company of Smucker's caliber in its backyard.
"We're extremely fortunate to see a local company being as aggressive as they are and buying these brands and bringing jobs.So far, [its] track record has been extremely good," he said.
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Coffee, a big category in grocery stores, is called a "high-ring product" because of its fairly high retail price, even when it's on special, said Jim Trout, Acme Fresh Market's vice president of merchandising and sales.
"I do think it complements breakfast, for sure," Trout said.
...
Trout said Folgers competitor Maxwell House has traditionally done better in the Akron market, but Folgers has been gaining traction with promotions in the last three years.He expects the promotion to increase with Smucker ownership.