Mr. Peter Tortorici

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  www.webpronews.com/topnews/2009/10/21/yahoo-partners-wi - [Cached Version]
  Published on: 1/1/2009    Last Visited: 10/21/2009  

  "Marketers need big, ground-breaking ideas that engage and delight consumers, and this partnership with Yahoo! will enable them to create unique high value relationships," said GroupM Entertainment Worldwide CEO Peter Tortorici, who will administer the partnership for GroupM.

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  www.clickz.com/3635432 - [Cached Version]
  Published on: 10/22/2009    Last Visited: 10/22/2009  

  Still, the companies do have ideas up their sleeves for when it comes time to pitch potential sponsors, said GroupM Entertainment Worldwide CEO Peter Tortorici. Along with the mom audience, targets might include job searchers and young adults. A program aimed at job seekers, said Tortorici, could "cut across a very broad spectrum of age, sex, and -- more than demographics -- almost psychographics."
  
  "We'll try to get brands to look at [the program ideas], buy into them, and if they do, then away they go," said Tortorici. He added that the advertisers they'll work with will "understand that it's not just about telling their story about their brand.

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  www.magid.com/company_info/news_article.asp?articleID=1 - [Cached Version]
  Published on: 2/12/2006    Last Visited: 3/5/2007  

  On the basis of sales, they've been proven right," said Peter Tortorici, who left his job as president of CBS Entertainment to head Group M, a media buying agency that represents Burger King among others.
  
  He said the best integrations match "the sensibility of a program to brand sensibility.It has more to do with subtext than with seeing a product."As the sponsor of "Extreme Makeover: Home Edition," Sears Roebuck & Co. delivers its products to a makeover site in clearly labeled Sears trucks.The company can say its products are about "quality-of-life experiences, generosity, can-do attitude and community.The program in its narrative embodies those things," Tortorici said.
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  "Not every tactic works equally," Tortorici said, "but the overall strategy is clearly successful."

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  www.catholic.org/ae/tv/review.php?id=29181 - [Cached Version]
  Published on: 9/9/2008    Last Visited: 9/10/2008  

  MindShare's David Lang and Peter Tortorici will be executive producers of the TV series, and Sprint and Suave will keep a hand in as well.

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  www.platypusblog.com/2006/10/ - [Cached Version]
  Published on: 10/1/2006    Last Visited: 10/19/2007  

  Peter Tortorici, president of GroupM Entertainment said at MIPCOM that ad agencies increasingly need to develop original ideas and invest in content in order to achieve clients' objectives.

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  www.tvweek.com/news/2007/12/thats_entertainment_lang_te - [Cached Version]
  Published on: 12/12/2007    Last Visited: 12/14/2007  

  Mr. Lang said what makes MindShare Entertainment special is most of its leadership, starting with former CBS executive Peter Tortorici, now Mr. Lang's boss at GroupM Entertainment, and a staff that's drawn from the entertainment side of the business.
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  MindShare flew Mr. Lang out to L.A. to meet with Mr. Tortorici, and the deal was done.

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  www.outlookseries.com/N2/Services/4417_WPP_GroupM_Yahoo - [Cached Version]
  Published on: 10/21/2009    Last Visited: 11/5/2009  

  Marketers need big, ground-breaking ideas that engage and delight consumers, and this partnership with Yahoo! will enable them to create unique high value relationships," said GroupM Entertainment Worldwide CEO Peter Tortorici, who will administer the partnership for GroupM.
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  Margaret Clerkin, GroupM's director of digital assets, will assist Tortorici in overseeing the company's involvement, and Erika Nardini, Yahoo!'s vice president of packaging, will be the representative from Yahoo!.

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  www.venice-festival-of-media.com/speaker-list/1689064 - [Cached Version]
  Published on: 3/31/2007    Last Visited: 3/31/2007  

  Peter Tortorici, Chairman & CEO, Group M Entertainment
  
  During over 20 years in broadcasting, Peter Tortorici has taken a network to #1, developed top-rated shows, and created new business ventures for Hollywood's most prolific production companies.
  
  Currently he is President of GroupM's Entertainment Group.Under his leadership, GroupM Entertainment has developed and produced Network television programs and innovative Entertainment marketing solutions in association with multiple corporate clients and sponsors.Before joining GroupM, Tortorici was President of CBS Entertainment where he helped guide the network to achieve #1 status in primetime, daytime and late night for three consecutive seasons.He helped develop the Emmy Award-winning series Northern Exposure, Picket Fences, Murphy Brown, and Chicago Hope.
  
  Following his time at CBS, he was executive producer for Carsey-Werner Productions where he supervised Emmy Award-winning show, 3rd Rock From The Sun and others.He operated his own independent production company in association with Sony Pictures Entertainment.He later also served as President/CEO of Telemundo Network.
  
  Launch Partner:

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  www.venice-festival-of-media.com/latest-news - [Cached Version]
  Last Visited: 3/31/2007  

  23 January 2007: Mr. Peter Tortorici, the Chairman and CEO of Group M Entertainment, has agreed to participate in the Festival of Media as a panellist on the Venice Festival of Media Content Debate, chaired by Michael Kassan, Principal of MediaLink.
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  Michael Kassan says of the news, "Peter is one of the most important figures in the world of content.

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  www.platypusblog.com/2006/10/creating_engaging_advertis - [Cached Version]
  Published on: 1/1/2006    Last Visited: 10/19/2007  

  Peter Tortorici, president of GroupM Entertainment said at MIPCOM that ad agencies increasingly need to develop original ideas and invest in content in order to achieve clients' objectives.

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