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Published on: 3/5/2004
Last Visited: 4/7/2008
The growth and importance of online retailers, the need to "re-platform" businesses running on legacy technology, and the effort to unify a business' physical, online and call centre components all present hurdles to online businesses, said Dan Tortorici, senior director of product marketing with BEA.
The solution to those trends is the effort around SOA that addresses ease of flexibility, adaptability and multi-channel integration, said Tortorici.
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The support for, and integration with, other BEA platforms, said Tortorici, are among the things that make this "the next generation of infrastructure for online retail."
Version 6.0 also allows the online retailer to manage multiple stores on a single installation of the product, making "the whole move to more specific marketing around brand or customer segment, or even geography a lot easier to do," he said.
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The new version also responds to varying deployment needs in that it "includes everything you need in a box" while also providing the flexibility to integrate into existing systems in the event a retailer wants to quickly incorporate a new business model, said Tortorici.
Although BEA's intended target with this tool is its core customer base of large enterprises, he said it does cover the "new business models that appear like mid-market requirements" as well, making it perhaps more a tool for the "mid- to upper-" sized organization.
Tortorici couldn't comment on how BEA's e-commerce tool will be integrated into Oracle Corp.'s portfolio in the long term.BEA was bought by the Redwood City, Calif.-based database technology vendor earlier this year.