Michaline Todd

"Once you have repeatable processes in place, it gives you more time to spend on the small details to make the event even better for the attendees," says Michaline Todd, director of corporate marketing at Serena Software, a Marketbright customer. Todd shared her experience with the software during a free webinar hosted by Marketbright on Thursday.
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"Since my time spent on the Oracle events team in the early 2000s, I feel like all I've been doing is figuring out ways to "do more with less," says Todd. " Back then, we were still learning how to use online registration instead of fax and mail. Online registration made us more productive and efficient for sure. "Todd adds that the Event Manager tool enables event organizers to use time more effectively and allocate focus accordingly.

Posted by: Michaline Todd | 11.09.07

Michaline, thanks for weighing in.
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Michaline Todd who works for Serena said you're making a false assumption.Listen to her.

nTAG gave us the right tool to make interacting fun, while reducing paperwork and giving me flexibility to make real time changes to the agenda without interrupting the event flow," said Michaline Todd, Director, Corporate Marketing, Serena Software.