Martha Tobin

Facilitator: Martha Tobin

,The potential for new business from cold calling is extraordinary,, said Martha Tobin of MAXAD Promotional Marketing.However, the first 15 seconds of the call are vital in either evoking interest or resistance.

A cold call is a business phone call to someone you have never met, to make that person aware of your product or service.Tobin has been making them for 15 years.In those first 15 seconds, she said, you should introduce yourself and your business, state the benefit you can provide, and get the contact involved in the conversation.
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Stating the benefit you can provide requires a little research. ,Research ultimately leads to a great cold call,, said Tobin.The more you know about the company, the better you will be able to present.The Internet is an excellent place to find out about the company,s size, age, specialty, and focus.Tobin also uses her knowledge of the meeting profession and current events to plan her approach.With SARS, mad cow disease, and the September 11 attacks, attendance is an issue.So Tobin uses the phrase ,to boost attendance, in her first 15 seconds, offering promotional materials as a solution.

To capture a contact,s interest and get them involved in the conversation, Tobin usually describes a particular product.Then she says, ,I have a lot of other great ideas to bring out and show you., You have to ask for an appointment, she stressed.

In the table conversation that followed Tobin,s presentation, a participant identified the business section at the Ottawa Public Library is a good source of information on companies.

Martha TobinSenior Account Manager

A huge welcome back to Martha Tobin of MAXAD. After two little girls and almost five years away, Martha is again working out of the corporate office at 477 Elgin Street. She's thrilled to be back with her colleagues and is enjoying the office dynamics. She invites WBN members to drop by the MAXAD showroom to see all of the amazing promotional items on display there. Martha can be reached at 613-688-2121 (ext. 241), or martha@maxad.net.
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Kristine's - and our - thanks go out to: Carol Devenny, PricewaterhouseCoopers; Louise Diotte, Investors Group; Kathie Emms, Royal Bank; Nancy Graham, PWL Advisors; Peggy Pratt, Freedom 55 Financial; Jennifer Radley, EQ Consulting; Judy Richards, Davidson's Jewellers; Martha Tobin, MAXAD Promotional Marketing.
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A huge thank you to Martha Tobin, Maxad Promotional Marketing. We have worked with Martha for the past few years to create annual awards for members of our financial centre. This year we created a new award that will hang in our reception area. Martha out did herself in helping us design a classy, updated presentation.

A huge welcome back to Martha Tobin of MAXAD.After two little girls and almost five years away, Martha is again working out of the corporate office at 477 Elgin Street.She's thrilled to be back with her colleagues and is enjoying the office dynamics.She invites WBN members to drop by the MAXAD showroom to see all of the amazing promotional items on display there.Martha can be reached at 613-688-2121 (ext. 241), or martha@maxad.net.