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Last Visited: 3/14/2009
Graeme Thickins On Tech Start-Ups and Web 2.0
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Graeme Thickins took the time to speak with us on his experience over the years watching start-ups come and go and Internet technology evolve.
Graeme is a tech startup VP of marketing, longtime marketing consultant, startup advisor, content professional, new media strategist, writer, blogger...and surfer.
Graeme is the founder of GT&A Strategic Marketing and also a new media consultant, with NewMediaWise.
Graeme is a popular blogger at Tech~Surf~Blog and New Media Wise.
He also is an avid Twitterer who was named to the Top Analysts Who Twitter list on Technobabble.
StackSafe: You have seen so many tech companies start-up, what are the signs of a successful start-up?
Graeme Thickins: Having worked with more than 100 technology startups over more than 25 years, I've found that the most important attributes for success are these:
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Graeme Thickins: Undoubtedly, the two most important, broad trends are consumer web services, offering the promise of improving our lives and increasing our productivity, and, of course, anything to do with mobile communications and applications, which extend the web even further, and into the hands of literally billions more people.
StackSafe: What advice do you have for enterprise IT organizations who are looking for the "next great thing"?
Graeme Thickins: I would tell them to look to advances being made in consumer web services.
It's one of the most important trends in 2008 and beyond: consumer IT really has started to lead enterprise IT.
We see it in things like the iPhone, and any number of Web 2.0 consumer services that are gaining in popularity, leading us to a whole new world of "Enterprise 2.0 and collaboration in business.
StackSafe: How can Web 2.0 tactics be used as marketing tools for start-up companies in the B2B IT world?
Graeme Thickins: Well, the obvious one, first and foremost, is a blog.
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Graeme Thickins: You know, I really don't worry about it too much.
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Graeme Thickins:I think this is an extremely exciting new world of opportunity, for both startups and the enterprises themselves.
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