www.casinojournal.com/print.php?ida=2242&cmag=CJ -
[Cached Version]
Published on: 6/5/2007
Last Visited: 6/5/2007
Among the expanded abilities of the seePOWER V4 system from Las Vegas-based Compudigm International is the ability to collect detailed information on patron behavior while on the gaming floor, said Frank Teklitz, senior vice president of research and development.
"Using sophisticated analytics, seePOWER catalogs how and why patrons are spending money.This information can be used by casinos to develop more efficient floor plans that increase revenues," Teklitz said.
Real-time data collection is the newest seePOWER feature.With servicePOWER modules, casino managers can create visualizations that provide an accurate real-time view of how their operation is doing.This includes who is on the floor and where, and the rate at which they are spending.The module also notes which players are playing with or without a loyalty card, with the latter offered the opportunity to be carded.
Predictive programs within the module monitor real-time wagering data to determine the expected profitability, Teklitz added.
...
As a result, casinos can aim small events at Harley-Davidson owners, military and sportsman clubs and then promote attendance, Teklitz noted.