www.star-emea.com/marketing/pr/visualcardopinion.htm -
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Published on: 9/28/2008
Last Visited: 9/28/2008
Annette Tarlton, Marketing Manager EMEA for POS Solutions Manufacturer, Star Micronics Explains Why Only Now are Smart Cards Ready for Widespread Adoption and how Clear Project Objectives Must be Outlined Before their Implementation
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Annette Tarlton, marketing manager, for POS solutions manufacturer, Star Micronics, comments, "We have always felt that this latter issue misses the point of using smart cards for loyalty schemes.
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Whatever the application, Tarlton is convinced that only when smart cards incorporate the facility to communicate their value to their carriers, do they realise their worth.Looking to the future, she says, "Card technology is advancing and pilot projects are increasing.The use of smart cards for a wide-ranging number of applications will increase, whether it is to remind people of appointments or renewal of memberships, to communicate special offers, provide access to venues and services or as part of an identity management programme."She also sees the increased adoption of 'multi-function' cards by complementary business groups, envisaging as an example the use of a visual/smart card that acts as ID, carries sufficient monetary value to entitle the carrier to use local public services and is sponsored by the area's high street retailers who use it as a medium through which to communicate promotions.
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Annette Tarlton or Claire Smith