Michael Tanne

Michael Tanne - Co-founder, Adforce; EVP, MyLife

"Knowing who is exposed (to the ad) is fundamental to any advertising campaign," said Michael Tanne, vice president of U.S. business development at AdForce.
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"Knowing who is exposed (to the ad) is fundamental to any advertising campaign," said Michael Tanne, vice president of U.S. business development at AdForce.

"By working with InterVU and leveraging the powerful rich media management and delivery capabilities of InterVU's network, AdForce is able to expand its ability to serve the full spectrum of rich media formats in online ad campaigns," said Michael Tanne, AdForce vice president of U.S. business development.
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"By working with InterVU and leveraging the powerful rich media management and delivery capabilities of InterVU's network, AdForce is able to expand its ability to serve the full spectrum of rich media formats in online ad campaigns," said Michael Tanne, AdForce vice president of U.S. business development.

And Michael Tanne of Xdegrees, Inc., maintained that peer-to-peer won't remain solely in unique applications, but will instead be woven into the fabric of the Internet, and used as appropriate.

And while a light desert rain fell outside, a closing panel on "Building Businesses" offered substantial practical advice from entrepreneurs and from last year's superstars, venture capitalists.By far the most entertaining speaker on the panel was Softbank Capital's Heidi Roizen, herself a former CEO, who gave solid advice on how startups can get themselves funded, even in the current climate."We are looking for ‘aspirins'," said Roizen, "rather than ‘vitamins'."Though we'll never see the breathtaking pace and lofty valuations of yesteryear, good companies can still get funded – if they solve important problems, rather than simply easing some minor pains.

The Demon of Demo

Michael Tanne , vice president of US business development at AdForce said Knowing who is exposed [ to the ad ] is fundamental to any advertising campaign.Marketers have specific reach goals and they want assurance that the message is being communicated to the right target.Our clients , which include Left Field , Modem Media.Poppe Tyson , and Netscape , are extremely excited about the VOYAGER Profile service..

VOYAGER Profile is a key component of Millward Brown Interactive's Voyager services - a suite of communications effectiveness tools recently praised by Jupiter Communications and other leading industry analysts.VOYAGER Profile can be coupled with other Millward Brown Interactive services , such as its WebATP ( Web Advanced Tracking Program ) to provide marketers with continuous feedback on how their online communications impact consumer attitudes and perceptions toward their brands.

Following Joy's talk comes what may be one of the the event's highlights, a plenary panel on web service featuring representatives from Microsoft, Sun and IBM, as well as Xdegrees' Michael Tanne and WorldOS' Lucas Gonze.

Michael Tanne -- fmr CEO of XDegrees and AdForce

Michael Tanne -- CEO of Wink. fmr CEO of XDegrees and AdForce

Michael Tanne -- fmr CEO of XDegrees and AdForce

Michael Tanne of XDegrees.