Noah Taft

Noah Taft, vice president of marketing and sales for California Faucets, has seen the trend as well. He worked with the Pod Hotel in New York City a couple of years ago and it was designed with shower-only rooms.

"It's more elegant, more sophisticated" says Taft. "Standing in a tub, with the shower coming down, is not nearly as classy or as sophisticated as having your own (shower)."

From a sales perspective, he says, the more fittings the better, of course, but if someone chooses to go shower only, they'll likely upgrade in other areas with a bigger showerhead or extra body sprays.

With the ability to customize instantly - you don't have to limit your choices to rigidly mass produced faucets any longer," said Noah Taft, California Faucets' Vice President of Marketing.

"Our new Virtual Faucet Creator has revolutionized custom faucet design," said Noah Taft, California Faucets's VP of marketing.

Noah Taft
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Noah Taft is a graduate of Habonim. He spent a year at the Hebrew High School in Sde Boker and another year at the Machon L'madrichai Chutz L'aretz. For many years he was a sit-com writer and is currently the V.P. of Sales and Marketing for California Faucets.

"You do not have to buy it exactly as you see in a catalog or showroom," says Noah Taft, vice president of sales and marketing for California Faucets.
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"While price is the issue, I don't think it is the main issue," says Taft.
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"People are building it so large you can hold a dinner party in there," quips Noah Taft of California Faucets.

"Matching [components] is very important," adds Noah Taft, marketing director for California Faucets, in Huntington Beach, CA. "We are currently able to match all of the exposed plumbing to the faucet above.
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"People don't want things to change - they want [finishes] to be durable," agrees Taft, who reports good results with PVD-coated oil-rubbed bronze."The finish is molecularly bonded [on]," he elaborates."It's seven times as hard as chrome.
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Taft cites a particularly striking, unique custom order his company filled recently: a single-lever faucet in a mixture of matte black and polished nickel."It looked like a little tuxedo on the faucet," he recalls.

"Matching [components] is very important," adds Noah Taft, marketing director for California Faucets, in Huntington Beach, CA. "We are currently able to match all of the exposed plumbing to the faucet above.Say, you're doing an oil-rubbed bronze finish - in the past, on a pedestal sink, the [visible] p-trap and angle stop would still be in chrome - and that doesn't look right.Why not finish that in oil-rubbed bronze [too]?"

In all bathroom hardware components, satin nickel continues to lead the finish pack.
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"People don't want things to change - they want [finishes] to be durable," agrees Taft, who reports good results with PVD-coated oil-rubbed bronze."The finish is molecularly bonded [on]," he elaborates."It's seven times as hard as chrome.We provide it with a lifetime guarantee against tarnishing."

Similarly, Butler reports that his company's five shades of bronze are hot sellers - and the product's proprietary coating yields the optimum shade, which doesn't change over the years.

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Taft cites a particularly striking, unique custom order his company filled recently: a single-lever faucet in a mixture of matte black and polished nickel."It looked like a little tuxedo on the faucet," he recalls.

Noah Taft, director of marketing and sales for California Faucets, in Huntington Beach, CA, believes the trend is towards subtle, delicate, rustic tones, like his company's satin rose bronze, while Detgen also cites verdigris and other multi-colored finishes.