Mr. Aldo Taddeo

"This shift in production capacity meets the need for a more even balance between output levels in Eastern and Western Europe," says Aldo Taddeo, Merloni's managing director, Central Europe."About 86 percent of the company's total production is provided by its plants in Western Europe, a region that only delivers 67 percent of the company's sales.Further, while Western European markets are showing growth of slightly over 2 percent, Eastern European markets are enjoying double-digit growth rates.

"Our Budapest office will house the country management for Hungary, Czech Republic, Slovakia, and Romania," Mr. Taddeo adds.
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According to Mr. Taddeo of Merloni, each Central European country requires a different approach."Hungary and Poland are very price-sensitive, but Czech customers got acquainted with German quality and have somewhat higher demands.Romanians want to upgrade from old-style products," he explains.

"Communism favored high-rise buildings with small apartments, so space-saving products are typical for these markets.Here, the smaller front-load washers are popular.Also, French-style top-loaders are popular," Mr. Taddeo says.

"This shift in production capacity meets the need for a more even balance between output levels in Eastern and Western Europe," says Aldo Taddeo, Merloni's managing director, Central Europe."About 86 percent of the company's total production is provided by its plants in Western Europe, a region that only delivers 67 percent of the company's sales.Further, while Western European markets are showing growth of slightly over 2 percent, Eastern European markets are enjoying double-digit growth rates.

"Our Budapest office will house the country management for Hungary, Czech Republic, Slovakia, and Romania," Mr. Taddeo adds.
...
According to Mr. Taddeo of Merloni, each Central European country requires a different approach."Hungary and Poland are very price-sensitive, but Czech customers got acquainted with German quality and have somewhat higher demands.Romanians want to upgrade from old-style products," he explains.

"Communism favored high-rise buildings with small apartments, so space-saving products are typical for these markets.Here, the smaller front-load washers are popular.Also, French-style top-loaders are popular," Mr. Taddeo says.

The white goods producer Merloni Indesit has invested Euro 15 million in its regional call center which opened in January, and its new regional logistics center, due to open in April, director Aldo Taddeo said.The regional call center deals with calls from customers in the Czech Republic, Slovakia, Romania and Hungary.The firm's sales in Eastern Europe rose 70% to Euro 120 million last year.One-third of all sales, worth some Euro 40 million, were secured in the Hungarian market. (Econews; Nv 5, Vg 15)

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Aldo Taddeo, Zita Kelemen
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Aldo Taddeo, Zita Kelemen
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Aldo Taddeo, 35, is the new director for Central Europe, with responsibility for the Czech, Slovak, Hungarian and Romanian markets.Prior to this appointment, Taddeo was responsible for the sale of two Merloni Elettrodo-mestici brands, Indesit and Ariston, in Italy. Before joining Merloni in 2001, Taddeo was regional sales manager for the Middle East, Asia and Africa with De Longhi. Taddeo graduated from the Institute of Economics in Varese, Italy.In his spare time he likes playing squash, tennis and football.He speaks fluent English and French and basic German and Spanish.He is married and his wife was expecting a child in August.