Ms. Alice K. Sylvester

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  www.bookhouseonline.net/bdetails.aspx?action=open&booki - [Cached Version]
  Published on: 12/10/2008    Last Visited: 12/10/2008  

  by Max Sutherland, Alice K Sylvester
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  Max Sutherland, Alice K Sylvester
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  In this new international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland has been joined by Alice K Sylvester, a prominent American advertising agency figure, to reveal the secrets of successful campaigns over a wide range of media, including advertising on the Internet.
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  Alice K Sylvester is a veteran American ad agency researcher who is currently Vice-President, Account Planning Director, Foote, Cone & Belding in Chicago.

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  www.olsonzaltman.com/oza/downloads/Adweek%202006.htm - [Cached Version]
  Published on: 1/16/2006    Last Visited: 2/13/2006  

  Account planners like Alice Sylvester, a task force co-chair and account planning director at Foote Cone & Belding in Chicago, who advocate these new methods, argue that emotion, not reason, is the prominent factor in making buying decisions.

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  www.mrweb.com/results/artsrch2008626203748.htm - [Cached Version]
  Last Visited: 6/26/2008  

  Madison Avenue veteran Alice Sylvester joins from Interpublic's DraftFCB where she was SVP-Account Planning Director.Continue
  
  Munro Launch Shows Lofty Ambition - May 30 2008

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  2006 ARF Member Awards Winners - [Cached Version]
  Published on: 2/3/2007    Last Visited: 12/20/2007  

  Alice SylvesterSenior Vice President, Account Planning Director, Foote Cone and Belding

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  ARF Ogilvy Awards Advisory Committee - [Cached Version]
  Published on: 2/3/2007    Last Visited: 9/12/2007  

  Alice K. Sylvester, SVP, Account Planning Director, Draft FCB

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  ARF Press Release – March 31, 2006 - [Cached Version]
  Published on: 3/31/2006    Last Visited: 12/25/2007  

  Alice Sylvester , Senior Vice President, Account Planning Director, Foote Cone & BeldingSylvester, active for over 15 years in the ARF and serving as ARF board of directors chair in 1999 and a member of the current ARF Executive Committee, stepped up this year to lead the ARF's industry ground-breaking Emotional Response To Advertising Project.

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  About the Authors - [Cached Version]
  Last Visited: 7/19/2007  

  Co-author, Alice K. Sylvester is Sr. Vice President, Account Planning Director at Foote Cone and Belding and a former chair of the Advertising Research Foundation in New York.
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  Alice K. Sylvester is a veteran American ad agency researcher who is Vice President, Foote, Cone and Belding., in Chicago.She has worked for various ad agencies including Y&R, Leo Burnett , J. Walter Thompson and Tatham-Laird & Kudner (now Euro Tatham RSCG).
  
  She is a past Chairman of the Board of the Advertising Research Foundation and on the Editorial Review Board of the Journal of Advertising Research.M/s Sylvester has a diverse inter-disciplinary background in media research and account planning as well as brand research.A winner of the Thompson Innovation Award for a new approach to planning, "Sales Effective Media Planning and Budgeting", she has also judged the American Marketing Association's EFFIE Competition for advertising that produces marketplace results.
  
  Over the years, M/s Sylvester has consulted to many of the U.S.A.'s largest advertisers.She is widely published and a frequent speaker on advertising at U.S.A. and global conferences.She now specializes in brand health, advertising budgeting and marketplace effects.

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  About the Authors - [Cached Version]
  Last Visited: 7/19/2007  

  Alice K. Silvester
  
  Vice President, FCB

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  Advertising and the Mind of the Consumer - Author... - [Cached Version]
  Published on: 7/2/2000    Last Visited: 12/24/2006  

  Alice K. SylvesterVice President, FCB
  
  Alice K. Sylvester is a veteran American ad agency researcher who is Vice President, Foote, Cone and Belding, in Chicago.She has worked for various ad agencies including Y&R, Leo Burnett , J. Walter Thompson and Tatham-Laird & Kudner (now Euro Tatham RSCG).
  
  She is a past Chairman of the Board of the Advertising Research Foundation and on the Editorial Review Board of the Journal of Advertising Research.M/s Sylvester has a diverse inter-disciplinary background in media research and account planning as well as brand research.A winner of the Thompson Innovation Award for a new approach to planning, "Sales Effective Media Planning and Budgeting", she has also judged the American Marketing Association's EFFIE Competition for advertising that produces marketplace results.
  
  Over the years, Ms. Sylvester has consulted to many of the U.S.A.'s largest advertisers.She is widely published and a frequent speaker on advertising at U.S.A. and global conferences.She now specializes in brand health, advertising budgeting and marketplace effects.

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  Ameritest: Advertising Research Handbook - [Cached Version]
  Published on: 2/13/2006    Last Visited: 10/20/2008  

  Alice Sylvester, Director of Account Planning, FCB Advertising

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