Mr. Michael P. Swimelar

Michael Swimelar
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Michael serves as CFO for Kinesis Survey Technologies.Mike previously served as CFO for Common Knowledge.While at Common Knowledge he has implemented a line of digital research products including ASP, virtual focus groups, Internet-based research, and other software and services.Prior to his experiences at Common Knowledge, he held a variety of senior-level positions with Citizens Communications, a conference call/web collaboration company and worked for both GTE Telephone Operations and Ernst & Young.An avid scuba diver and golfer, Mike also enjoys hanging with his wife and three kids.Mike has a B.A. from the University of Washington and an MBA from the University of Texas at Dallas and is a CPA.

Michael Swimelar Chief Financial Officer

Michael serves as CFO for Mobile Memoir and its panel partner and investor, Common Knowledge.While at Common Knowledge he has implemented a line of digital research products including ASP, virtual focus groups, Internet-based research, and other software and services.Prior to his experiences at Common Knowledge, he held a variety of senior-level positions with Citizens Communications, a conference call/web collaboration company and worked for both GTE Telephone Operations and Ernst & Young.An avid scuba diver and golfer, Mike also enjoys hanging with his wife and three kids.Mike has a B.A. from the University of Washington and an MBA from the University of Texas at Dallas and is a CPA.

Michael P. Swimelar is a Principal and founding member of Swimelar & Willard, LLC.He is a leader in the firm's strategic and financial consulting business which provides strategic and business planning, financial analysis and decision support, pricing and marketing support, financing, valuation and M&A support to local exchange carriers.

Mr. Swimelar has extensive experience in various capacities and projects aimed at creating owner value and sustainable competitive advantage for businesses.His personal philosophy is that while value creation through constantly improving customer insight is the overriding business goal that best meets the needs of all stakeholders, it is the accountable, measurable, and aligned initiatives in effect throughout the organization that really propel a company forward and create immense wealth and satisfaction for its owners, employees, and communities.

Mr. Swimelar is an expert in value creation techniques, cash flow, enterprise and initiative valuation, and M&A processes (targeting, due diligence, valuation, deal structure, and integration) from both the buy and sell side.He has also taught value based management techniques to executives and employees at various companies.

Mr. Swimelar has defended financial results and forecasts with PUC's in several states and has been the company financial witness on several rate cases.He has implemented financial processes and capital and operating improvement programs at two large ILECS and several smaller businesses.While having full P&L responsibility at a communications company, he implemented initiatives nearly tripling operating profits in less than two years.

Prior to his association with Swimelar & Willard, Mr. Swimelar was recently Senior VP/CFO of Common Knowledge Research services where he helped pioneer profitable online research business models.He has also held senior strategic and financial positions at Citizens Communications and Verizon and was a Manager with the telecommunications consulting practice of Ernst & Young focusing on the needs of rural LECS throughout the United States and Canada.

Mr. Swimelar is a licensed CPA and received his BA in Business with a concentration in Accounting from the University of Washington and his MBA in Corporate Finance from the University of Dallas.