Ms. Fiona S. Swerdlow

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  www.personallib.com/plib/plibenarticleT/holiday-shopper - [Cached Version]
  Published on: 1/1/2008    Last Visited: 10/4/2008  

  The amount is still only a small percentage of what they expect to spend over the holiday season," said Fiona Swerdlow, senior analyst and director of Jupiter's Digital Commerce Strategies practice.

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  www.onsett.com/links/Business%202.0%20-%20Are%20You%20N - [Cached Version]
  Published on: 3/1/1999    Last Visited: 3/21/2001  

  "They don't really have the operational infrastructure," says Fiona Swerdlow, an analyst at Jupiter.Dealer licensing laws vary from state to state, meaning that automakers would have to maintain 50 separate Websites all under different regulations.They'd also have to handle service contracts, warranties, spare parts, and customer service-issues better handled by dealers.The Ford Motor site allows users to search for a specific model and put down a $300 deposit for a used vehicle.GM BuyPower (see "Can General Motors Learn to Love the Net?," Sept. '98, p46) has search features similar to Ford's but is only available in four states and has no true purchasing features.The recently formed DaimlerChrysler's Website is available in German and English but is essentially brochureware in both.

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  www.coolavenues.com/netprenuers/boom_bust.htm - [Cached Version]
  Published on: 11/9/2000    Last Visited: 7/31/2002  

  "The competitive arena has gotten so much more intense than it was a year and a half ago," says Fiona Swerdlow, senior analyst at Jupiter Communications.Problem is, this field has its own 800-lb. gorilla.Home Depot has a fairly comprehensive Website now, and is moving toward selling products there, something ImproveNet doesn't do.Meanwhile a new player, Imandi, has moved in to provide referral services for professional contractors and a variety of home-services jobs.Swerdlow says that despite the great job ImproveNet does, it must counter these growing competitive pressures, or suffer dry rot. | back to top |
  
  Quokka Sports

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  www.shop.org/about/researchcommittee - [Cached Version]
  Published on: 10/12/2008    Last Visited: 6/15/2008  

  Feel free to contact Fiona Swerdlow, Head of Research, to inquire about the Research Committee activities, or about any of Shop.org's research efforts.

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  "Making Online Loyalty Programs Work"-- Sales and... - [Cached Version]
  Published on: 2/10/2000    Last Visited: 9/29/2000  

  Loyalty programs can be effective, but they be going to be most effective if they be part of a larger customer loyalty strategy, says Fiona Swerdlow, a senior analyst at Jupiter.Such a strategy should include a great site, good product selection, products that are shipped on time, and superior customer service.
  
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  Swerdlow stresses the service element in successful loyalty programs.If you think about why airline loyalty programs work well, [ it be ] because of the additional services that airlines accord to their frequent travelers every time they fly, she says.
  
  At Southwest Airlines, service is as much a part of the company's M.O. as fun, and company spokesperson Linda Rutherford attributes much of the success of Southwest's online rewards program to the added value that customers receive in terms of service.The airline's online booking incentive, called Double Credit, entices flyers with a free flight after just four round trip ticket purchases (the airline's offline Rapid Rewards loyalty program requires eight round trip tickets).But the reduced number of trips be not the only reason why membership is growing substantially (just how much, she says, is proprietary).Rutherford credits the e-mail updates that get sent out weekly and the site's ease of use as motivators for repeat traffic and purchases.Our Web site has been recognized by several different sources as being extremely user friendly, and we have had very few online user issues, she says.
  
  that be a smart strategy, Swerdlow says.You can not expect people to be loyal just because you be giving them points.they be loyal because they get good service. Jupiter's research backs her up : 72 percent of online consumers surveyed say customer service is a key factor in online shopping satisfaction.
  
  back to top.

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  10/6/99 - WebTrendsWatch - [Cached Version]
  Published on: 10/6/1999    Last Visited: 6/14/2001  

  The game has definitely changed for online financial-services players , said Fiona S. Swerdlow , senior analyst with Jupiter's Digital Commerce Strategies.Firms that want to increase revenue from individual investors must look beyond transaction fees and become the primary keepers of client assets..
  
  The study also predicts that :.
  
  30 % of US banking households will manage their bank accounts online in 2003 , growing from just under four million in 1998 to 26 million by 2003.Revenues directly derived from online banking services through monthly fees will grow modestly due to competitive pressures , which will mean that the main driver of online banking efforts will be cost savings , customer retention , and geographic expansion , rather than revenue.

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  10/6/99 - WebTrendsWatch - [Cached Version]
  Published on: 10/6/1999    Last Visited: 4/13/2001  

  The game has definitely changed for online financial-services players , said Fiona S. Swerdlow , senior analyst with Jupiter's Digital Commerce Strategies.Firms that want to increase revenue from individual investors must look beyond transaction fees and become the primary keepers of client assets..
  
  The study also predicts that :.
  
  30 % of US banking households will manage their bank accounts online in 2003 , growing from just under four million in 1998 to 26 million by 2003.Revenues directly derived from online banking services through monthly fees will grow modestly due to competitive pressures , which will mean that the main driver of online banking efforts will be cost savings , customer retention , and geographic expansion , rather than revenue.

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  About Jupitermedia - [Cached Version]
  Published on: 7/14/2002    Last Visited: 3/15/2003  

  SVP of Research, Jupiter Research Division: Fiona Swerdlow

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  About US - F&B International - [Cached Version]
  Published on: 5/13/1999    Last Visited: 1/21/2005  

  "Online consumers are being courted by more and better travel options, and travel players are letting the opportunity to retain these consumers slip," said Fiona Swerdlow, research analyst for Jupiter's Digital Commerce Strategies.
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  "Players within the online travel market are not only competing among themselves, they are competing with the off-line travel channel," added Swerdlow.

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  Apparel Magazine - [Cached Version]
  Published on: 10/1/2005    Last Visited: 10/31/2005  

  Fiona Swerdlow, who recently joined Tommy Hilfiger as vice president of e-commerce, resonated with other brands in the eTail audience when she said that starting to sell direct after years of focusing on wholesale is ,not something you can do overnight.,
  
  As Tommy Hilfiger,s new web site had just gone live in late July, the week prior to her eTail presentation, Swerdlow focused her talk on best practices in online commerce.She stressed that consumers have been ,well trained, in their expectations for online shopping by e-commerce leaders such as Sears and eBay, and the bar has been set high for other brands and retailers to perform at their level.
  
  She said leading apparel brands and retailers are using the Internet to help the consumer differentiate between apparel choices.For example, she pointed to J. Crew,s ,swimsuit finder, feature, Gap,s picture-filled jeans shopping guide and Banana Republic,s ,How Do I Wear It?, question-and-answer pages.
  
  Swerdlow said apparel firms that are venturing online should be sure to invest in customer service representative (CSR) training.

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