Erica Swerdlow

As a visionary, Callisto has identified mobile computing as an ever-growing trend that is becoming the future of the computing world," said Erica Swerdlow, President of EBS."EBS welcomes the challenge to help Callisto meet their business objectives and communication needs through a strategic public relations program."
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Founded in 1992 by principals Brian Swerdlow and Erica Swerdlow, EBS places aggressive media relations at the core of every program.

As a visionary, Callisto has identified mobile computing as an ever-growing trend that is becoming the future of the computing world," said Erica Swerdlow, President of EBS.
...
Founded in 1992 by principals Brian Swerdlow and Erica Swerdlow, EBS places aggressive media relations at the core of every program.

As a visionary , Callisto has identified mobile computing as an ever-growing trend that is becoming the future of the computing world , said Erica Swerdlow , President of EBS.EBS welcomes the challenge to help Callisto meet their business objectives and communication needs through a strategic public relations program..

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Founded in 1992 by principals Brian Swerdlow and Erica Swerdlow , EBS places aggressive media relations at the core of every program.

Erica Swerdlow, 38, in June 1993 co-founded EBS Public Relations Inc., one of Chicago's first tech PR companies.Her Internet clients included Galacticomm, BBS software, Autoweb.com, iGo.com, eGenerosity.com, Perceptual Robotics, Focal Communications and Shoptalk.Swerdlow now heads Porter Novelli's Chicago tech practice.

Erica Swerdlow, owner of EBS Public Relations, Northbrook, Ill, was rolling down the highway with her two small children in her Jeep Cherokee, talking with a client on her car phone, when her two-year-old's car seat came unbuckled.He freaked, screaming, i be going to fly through my window!' Ms. Swerdlow says.Flustered, she started scraping her fingernail across the phone mouthpiece and yelled to her client.We have a very bad connection.i will have to call you back! then hung up to resolve the crisis.

When a car serves both work and family, something has to give.

Drawing journalists to the booth also has helped some small exhibitors make a splash at big trade shows, said Erica Swerdlow, president of EBS Public Relations Inc. in Chicago, which represents many entrepreneurial information technology firms that exhibit at large trade shows, such as Comdex, that are heavily attended by media.

Some of Swerdlow's clients hire her firm to attend the show and make the press contacts, but smaller firms can opt to have an in-house marketing manager stay at the booth and talk with the media, she added.

Bakertowne employed the tactic at the International Housewares Show last year.At a Chicago hotel where many attendees stayed, Bakertowne featured its Easy-Fit Waist Stretcher product on an ad on the hotel cable station.