Katie Bilik Sweeney

Katie Bilik SweeneyPrincipalOutsideIn Strategies, Inc.1641 Third Avenue, Suite 15ANew York, NY 10128Phone: 212-828-8899Fax: 212-828-8866

Katie Sweeney

OutsideIn Strategies was founded by Katie Sweeney, who has over 18 years experience assisting clients across many industries develop consumer-driven, targeted growth strategies.
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Prior to giving into her entrepreneurial calling, Katie spent five years with The Cambridge Group, a growth strategy management consulting firm.Before Cambridge, she was with A.T. Kearney, an EDS Company, where she helped to establish a practice in Retail, Direct and Database Marketing.She spent 5 years with Deloitte Consulting's Retail and Apparel practice.She has also worked at Yankelovich, a marketing research and consulting firm, and Dataline Corporation, developing business strategies and solutions for specialty retailers.

Katie received her M.B.A. in 1989 from The Johnson Graduate School of Management, Cornell University with a concentration in Marketing and Organizational Design, and her B.A. cum laude in 1982 from Colgate University with a double major in Biology and English.She is a member of the Qualitative Research Consultants Association (www.QRCA.org).

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,Katie Sweeney, OutsideIn Strategies, Inc.

Katie Bilik Sweeney

Katie Sweeney has over 17 years of growth strategy consulting and qualitative and quantitative research experience and focuses on turning insights into action.Her primary areas of emphasis include targeting and positioning strategies, new product development, portfolio and branding strategies, advertising effectiveness, defining and extending brand equity, kids and teen marketing, and identifying new opportunities for strategic growth.

Through her own firm, OutsideIn Strategies, Katie assists the EquiBrand team in delivering highly value-added qualitative research and market-driven strategic problem solving.Katie is highly skilled in focus group moderating and conducting in-depth interviews, as well as translating customer insights into actionable recommendations for growth.

Prior to OutsideIn Strategies, Katie spent five years as a Director with The Cambridge Group, a growth strategy management consulting firm.Before Cambridge, she was with A.T. Kearney, where she established a practice in Retail, Direct and Database Marketing.She began her consulting career with Deloitte Consulting's Retail and Apparel practice and has also worked at Yankelovich Partners, a market research supplier, and Dataline Corporation, developing business solutions for retailers.

Representative clients include Sears, Nabisco, Kraft, Pepsi-Cola, Borden Foods, National Geographic, Time Magazine, VF Corp, Nextlink Communications, Esprit, Episode, Duracell, Fleer/Skybox, AT&T, Army & Air Force Exchange Service, and Buick.

Katie received her MBA from The Johnson Graduate School of Management, Cornell University with a concentration in Marketing and Organizational Design, and her BA cum laude from Colgate University with a double major in biology and English.She is an active member of the Qualitative Research Consultants Association, Inc. (QRCA)

Interested in learning more about EquiBrand or getting on our mailing list? Click here for details.

Katie Bilik Sweeney

Katie Sweeney has over 17 years of growth strategy consulting and qualitative and quantitative research experience and focuses on turning insights into action.Her primary areas of emphasis include targeting and positioning strategies, new product development, portfolio and branding strategies, advertising effectiveness, defining and extending brand equity, kids and teen marketing, and identifying new opportunities for strategic growth.

Through her own firm, OutsideIn Strategies, Katie assists the EquiBrand team in delivering highly value-added qualitative research and market-driven strategic problem solving.Katie is highly skilled in focus group moderating and conducting in-depth interviews, as well as translating customer insights into actionable recommendations for growth.

Prior to OutsideIn Strategies, Katie spent five years as a Director with The Cambridge Group, a growth strategy management consulting firm.Before Cambridge, she was with A.T. Kearney, where she established a practice in Retail, Direct and Database Marketing.She began her consulting career with Deloitte Consulting's Retail and Apparel practice and has also worked at Yankelovich Partners, a market research supplier, and Dataline Corporation, developing business solutions for retailers.

Representative clients include Sears, Nabisco, Kraft, Pepsi-Cola, Borden Foods, National Geographic, Time Magazine, VF Corp, Nextlink Communications, Esprit, Episode, Duracell, Fleer/Skybox, AT&T, Army & Air Force Exchange Service, and Buick.

Katie received her MBA from The Johnson Graduate School of Management, Cornell University with a concentration in Marketing and Organizational Design, and her BA cum laude from Colgate University with a double major in biology and English.She is an active member of the Qualitative Research Consultants Association, Inc. (QRCA)

Interested in learning more about EquiBrand or getting on our mailing list? Click here for details.

>> Katie Sweeney

>> Katie Sweeney
...
Katie Bilik Sweeney

Katie has over 17 years of growth strategy consulting and qualitative and quantitative research experience and focuses on turning insights into action.Her primary areas of emphasis include targeting and positioning strategies, new product development, portfolio and branding strategies, advertising effectiveness, defining and extending brand equity, kids and teen marketing, and identifying new opportunities for strategic growth

Through her own firm, OutsideIn Strategies, Katie assists the EquiBrand team in delivering highly value-added qualitative research and market-driven strategic problem solving.Katie is highly skilled in focus group moderating and conducting in-depth interviews, as well as translating customer insights into actionable recommendations for growth.

Prior to OutsideIn Strategies, Katie spent five years as a Director with The Cambridge Group, a growth strategy management consulting firm.Before Cambridge, she was with A.T. Kearney, where she established a practice in Retail, Direct and Database Marketing.She began her consulting career with Deloitte Consulting's Retail and Apparel practice and has also worked at Yankelovich Partners, a market research supplier, and Dataline Corporation, developing business solutions for retailers.

Representative clients include Sears, Nabisco, Kraft, Pepsi-Cola, Borden Foods, National Geographic, Time Magazine, VF Corp, Nextlink Communications, Esprit, Episode, Duracell, Fleer/Skybox, AT&T, Army & Air Force Exchange Service, and Buick.

Katie received her MBA from The Johnson Graduate School of Management, Cornell University with a concentration in Marketing and Organizational Design, and her BA cum laude from Colgate University with a double major in biology and English.She is an active member of the Qualitative Research Consultants Association, Inc. (QRCA)