www.stltoday.com/stltoday/business/stories.nsf/story/53 -
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Published on: 11/2/2007
Last Visited: 11/2/2007
"Just quality service and price doesn't cut it anymore," said Tim Suraud, president of Printing Industries of St. Louis.
Suraud said that many printers used to thrive on printing internal documents for business such as brochures.But most of that work now goes directly onto the Internet.Successful printers today help small businesses not just with printing but with marketing: helping them target specific audiences for direct-mail products, for example.
"You need to offer more value and bring more solutions to the customer," Suraud said.
But Suraud said those solutions cost money and require understanding of a complex and evolving printing industry, combined with a portfolio of established clients.He was skeptical that an entrepreneur without printing experience could easily understand the complexities of the industry.
"Just providing some square footage with equipment is a start," Suraud said.