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Published on: 9/29/2008
Last Visited: 9/29/2008
Jim Stroud, social media manager for California-based GlobalEnglish, holds an online meeting with Florida-based Marie Journey.
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You could design a Webinar and charge people for your knowledge," Jim Stroud said."My dad always told me, 'If you can't find a job, make one.' "
In 2002, Stroud was laid off along with thousands of technology workers in the dot-com crash.Traditional job-search methods weren't working, so Stroud decided to do something different.He strategically circulated his résumé to companies that interested him and he positioned himself to be found by recruiters looking for passive candidates.Today he works remotely in Atlanta as the social media manager for California-based GlobalEnglish, and writes three well-known blogs, the Recruiters Lounge, the Job Search Strategist and I Live Online.His strategies have helped him stay gainfully employed in what he loves to do.
"Job hunting is about positioning yourself to be found online," Stroud said.He tells people to post their résumés online in multiple formats, on different Web sites, and with unique titles so that more search engines and recruiters can find them.
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"Companies and recruiters do check out candidates online, so only put on Facebook and other sites what you'd want everyone to see," Stroud said.He suggests maintaining two identities — use Clark Kent (your real name) for all professional activities."If you want to dance on the tables in Aruba, then use Superman or some other alias," he said.
If you purchase your own domain site for a Web page, make sure that major search engines have it catalogued.You can also create your own ad (like the ones you see next to your search results) to link to your site or résumé with Google Ad Words."People think it's expensive, but it's a $5 activation fee and then you set your own budget.Money is subtracted with each hit until it's gone.It's easy and a lot cheaper than you'd think," Stroud said.
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Jim Stroud
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