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Published on: 2/12/2008
Last Visited: 3/24/2008
Personal Branding as a Career Advancement Tool -Sasha Strauss
Your skills, aptitudes and work experience: all valuable attributes that make you unique.We pay premiums for quality brands everyday ...
Mr. Strauss is an Adjunct Professor at USC's Annenberg School for Communication where he teaches graduate brand strategy.As such, he regularly guest lectures at top-tier business schools such as UCLA's Anderson School of Business, UC Irvine's Paul Merage School of Business and USC's Marshall School of Business.He also delivers presentations monthly for professional organizations like The American Marketing Association, MENG and the University of California Office of the President.
When he's not teaching, Mr. Strauss is the Managing Director at Innovation Protocol, a Los Angeles based brand strategy consulting firm serving organizations that transform markets through innovation.Clients range from global market leaders Korn/Ferry International and Johnson & Johnson to entertainment powerhouse Sanrio Inc.
Previously, Mr. Strauss was the Director of Brand Development at Brand Sense Partners, a strategic brand extension firm in Los Angeles, California.He led brand strategy and development for all firm clientele, which ranged from Thermos and Clorox Corporation Brands like STP and Armor All to gaming market leader Electronic Arts.
Earlier in his career, he was a Senior Brand Strategist at Siegel+Gale, where he developed and managed international strategic branding programs.Mr. Strauss was the client partner on all global Yahoo! brand initiatives while also leading programs for 20 other brands including TiVo, Microsoft and Adobe.
Mr. Strauss holds a bachelors degree from UC Irvine, a masters in Strategic Corporate Communication Management from the USC Annenberg School for Communication and an executive certificate in business management from UCLA's Anderson Graduate School of Management.