Aaron B. Strauss

Princeton University graduate student Aaron Strauss has researched technology and elections and said candidates are looking to use SMS to reach younger voters.

Strauss said his study showed that persons who received a text message reminder ahead of an election were about four percent more likely to vote than those who did not.

"The newest generation of voters is starting to use text messaging and as they become politically active I think you'll see text messaging become more important in campaigns," he said.

Join research Aaron Strauss to learn more about this study and what it means for the 2008 election.
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SPEAKERS: Aaron B Strauss, Graduate Student at Princeton University

RSVP: So we can have an idea on headcount, please RSVP: http://www.mobilemonday.net/mm/washingtondc/-------- About Aaron B Strauss
...
Speaker: Aaron B Strauss, Graduate Student at Princeton University

BackgroundA recent study was released that demonstrates the effectiveness of using text messages to mobilize young voters in the November 2006 elections.The report found that text message reminders to new voters increased an individual's likelihood of voting by 4.2%.Join research Aaron Strauss to learn more about this study and what it means for the 2008 election.

About Aaron B Strauss Aaron's interests lie at the intersection of quantitative methods and American electoral politics.His work for the Gore, Dean, and Kerry campaigns focused on battleground state and media market targeting as well as finding persuadable voters through electoral, demographic, and polling data.Aaron's research projects include formalizing the theory of microtargeting (as well as quantifying its effects), using text messaging as a GOTV tool, predicting the results of battleground states in Presidential race, and developing ecological inference techniques.

Employing his computer science background, Aaron co-authored a paper on airline security titled "Carnival Booth: An Algorithm for Defeating the Computer-Assisted Passenger Screening System" (First Monday, October 2002).Using computer simulations, Aaron and Samidh Chakrabarti showed how terrorists could defeat the government's profiling system by analyzing the system's observable output.

Speaker: Aaron B Strauss, Graduate Student at Princeton University

BackgroundA recent study was released that demonstrates the effectiveness of using text messages to mobilize young voters in the November 2006 elections.The report found that text message reminders to new voters increased an individual's likelihood of voting by 4.2%.Join research Aaron Strauss to learn more about this study and what it means for the 2008 election.

About Aaron B Strauss Aaron's interests lie at the intersection of quantitative methods and American electoral politics.His work for the Gore, Dean, and Kerry campaigns focused on battleground state and media market targeting as well as finding persuadable voters through electoral, demographic, and polling data.Aaron's research projects include formalizing the theory of microtargeting (as well as quantifying its effects), using text messaging as a GOTV tool, predicting the results of battleground states in Presidential race, and developing ecological inference techniques.

Employing his computer science background, Aaron co-authored a paper on airline security titled "Carnival Booth: An Algorithm for Defeating the Computer-Assisted Passenger Screening System" (First Monday, October 2002).Using computer simulations, Aaron and Samidh Chakrabarti showed how terrorists could defeat the government's profiling system by analyzing the system's observable output.

Aaron Strauss, a Princeton University graduate student who has researched technology and elections, said savvy candidates are looking to SMS to reach younger voters whose participation has been disappointing in recent years.

Strauss said his study showed that persons who received a text message reminder ahead of an election were about four percent more likely to vote than those who did not.

"The newest generation of voters is starting use text messaging and as they become politically active I think you'll see text messaging become more important in campaigns," he said.

Aaron Strauss, a Princeton University graduate student who has researched technology and elections, said savvy candidates are looking to SMS to reach younger voters whose participation has been disappointing in recent years.Strauss said his study showed that persons who received a text message reminder ahead of an election were about four percent more likely to vote than those who did not.

The newest generation of voters is starting use text messaging and as they become politically active I think you'll see text messaging become more important in campaigns," he said.

"In our more mobile society, campaigns need a way to contact voters," said Aaron Strauss, a graduate student at Princeton and one of the study's authors.

Princeton University graduate student Aaron Strauss, who has researched technology and elections, said candidates see it as a way to get the attention of younger voters whose participation in politics has been disappointing in recent campaigns. Strauss found that persons who received a text message reminder ahead of an election were about four percent more likely to vote than those who did not and predicted that as younger generations of voters became more politically active, the take up of text messaging as a campaign tool will grow.

Join research Aaron Strauss to learn more about this study and what it means for the 2008 election.
...
SPEAKERS: Aaron B Strauss, Graduate Student at Princeton University

RSVP: So we can have an idea on headcount, please RSVP: http://www.mobilemonday.net/mm/washingtondc/-------- About Aaron B Strauss

Aaron Strauss is a Ph.D. Candidate at Princeton University in the Department of Politics. He received a master's degree in politics from Princeton University and a master's degree in computer science from MIT. He has worked in political consulting in Washington, D.C. as well as on several political campaigns. His publications include works in the American Journal of Political Science and Political Analysis (forthcoming).