Dr. Roger A. Straus

Roger A. StrausGfK V2
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Roger A. Straus, Ph.D. (Social Science)Vice President

Dr. Straus has more than 18 years experience designing, conducting and analyzing domestic and global marketing research for the healthcare industry, including pharmaceuticals and diagnostics.His expertise includes both qualitative and quantitative methodologies.Prior to joining GfK V2, he was a Research Group Director and Vice President at leading healthcare/pharmaceutical marketing research and consulting firms.He has been responsible for studies at all stages in the product life cycle from evaluation of in-licensing opportunities and pre-clinical strategy development through pricing, positioning, promotional strategy, post-launch optimization and renewal of mature products.He has a special interest in branding research.A clinical sociologist, Dr. Straus has both academic and professional experience and is the author of an applied social science textbook and several other books for social/behavioral science professionals and the general public.

Roger A. Straus, Ph.D.Vice President
...
Roger A. Straus, Ph.D. (Social Science)Vice President

Dr. Straus has more than 18 years experience designing, conducting and analyzing domestic and global marketing research for the healthcare industry, including pharmaceuticals and diagnostics.His expertise includes both qualitative and quantitative methodologies.Prior to joining V2 GfK, he was a Research Group Director and Vice President at leading healthcare/pharmaceutical marketing research and consulting firms.He has been responsible for studies at all stages in the product life cycle from evaluation of in-licensing opportunities and pre-clinical strategy development through pricing, positioning, promotional strategy, post-launch optimization and renewal of mature products.He has a special interest in branding research.A clinical sociologist, Dr. Straus has both academic and professional experience and is the author of an applied social science textbook and several other books for social/behavioral science professionals and the general public.