Amazon to Develop Online Talk Show -
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Published on: 1/19/2006
Last Visited: 1/19/2006
"We want to make it very easy for customers who see the Stephen King interview to go ahead and click and buy his new book, or the new Rob Thomas CD, or whatever it is," said Jani Strand, an Amazon spokesperson.
As a live streaming program, Fishbowl will go head-to-head with network and cable TV, airing at the same time as the popular "fake news" program, "The Daily Show with Jon Stewart."(Stewart's book received the Amazon branded entertainment treatment when it debuted.) Amazon will archive the show so site visitors can watch it after the initial live broadcast, but it won't be available for download.Making programming downloadable would result in its being easier to share and possibly enable people to view it on portable devices like the video iPod.
The company does promise some "interactive features," though Strand wouldn't elaborate.Strand also said Fishbowl is just the first of many 12-episode programs that Amazon has up its sleeve.The company is talking to potential sponsors and Strand says they'll follow a similar model as the UPS deal, in which the sponsor programming is integrated into the show content.Strand wouldn't say which advertisers were in talks with Amazon.
They tend to be very innovative and customer-focused brands who are interested in doing creative things," she said.
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