Brian Strait

"I'll be darned," added Brian Strait, Park City's vice president of mountain operations."I don't know if we've ever set a hard and fast policy on it.There isn't a lot of demand for it.

"I can't think of a time when it's been, 'Hey, I've got 30 people walking up a ski run, or even three people walking up a ski run,'" he said."Right now, it's a non-issue."

Brian Strait, most recently vice president of operations at Park City Mountain Resort, will assume the role as president and general manager of Lee Canyon Ski Lifts, Inc.

"Brian started with Park City Mountain Resort 26 years ago as a lift operator.

In all my years at the Resort , I can only remember a handful of seasons when we've had this much of our terrain and facilities open at this early date , said Brian Strait , vice president of mountain operations , and a 20+ year veteran of the Resort.This is incredible..

Park City Mountain Resort is the official venue of the 2002 Olympic Winter Games , and is consistently rated among the top 10 resorts in North America.

Brian Strait, vice president of mountain operations, said "Beginning the weekend of January 12th, we will designate several trails each day to exclusive use by skiers and snowboarders.Both groups will then have an opportunity to use terrain dedicated to their preferred style of sliding."

Strait also indicated, "These dedicated, exclusive trails will be rotated periodically, because inevitably, when we restrict a trail, it is somebody's favorite place on the mountain.Rotating these dedicated trails will allow for more diverse use of the entire mountain by everybody, which is our ultimate goal."

Rider-friendly "click in zones" are being designated at the top of key lifts to encourage snowboarders to move out of the unloading areas, and large, strategically placed banners encourage riders to move to the side of trails rather than the center to sit.Finally, additional signs and one-on-one efforts are being made to remind all users of safe and mutually courteous practices.

Strait indicated, "Our success in the youth market is not intended to be at the expense of any other group of users.Operationally, we are committed to creating a recreational environment that is user-friendly, safe and responsive to today's rapidly changing market forces."

Park City Mountain Resort's youth initiative is one of several loyalty strategies targeting specialized customer groups.Other recipients of unique resort programs include frequent skiers, frequent diners and over-70 skiers, who may ride all chairlifts free of charge.Adult season pass holders also receive specialized perks, including e-mail offers for early morning lift access, exclusive use of select terrain and priority lift boarding.

Brian Strait, Vice President of Mountain Operations, says "Beginning the weekend of January 12t,h , we will designate several trails each day to exclusive use by skiers and snowboarders.Both groups will then have an opportunity to use terrain dedicated to their preferred style of sliding."Strait also indicated "These dedicated, exclusive trails will be rotated periodically, because inevitably, when we restrict a trail, it is somebody's favorite place on the mountain.Rotating these dedicated trails will allow for more diverse use of the entire mountain by everybody, which is our ultimate goal."

Rider friendly "click in zones" are being designated at the top of key lifts to encourage snowboarders to move out of the unloading areas, and large, strategically placed banners encourage riders to move to the side of trails rather than the center to sit.Finally, additional signs and one-on one efforts are being made to remind all users of safe and mutually courteous practices.Strait indicated, "Our success in the youth market is not intended to be at the expense of any other group of users.Operationally, we are committed to creating a recreational environment that is user friendly, safe and responsive to today's rapidly changing market forces.

Park City Mountain Resort's youth initiative is one of several loyalty strategies targeting specialized customer groups.Other recipients of unique Resort programs include frequent skiers, frequent diners and over-70 skiers, who may ride all chairlifts free of charge.Adult season pass holders also receive specialized perks, including e-mail offers for early morning lift access, exclusive use of select terrain and priority lift boarding.

Brian Strait, vice president of mountain operations, said ``Beginning the weekend of January 12th, we will designate several trails each day to exclusive use by skiers and snowboarders.Both groups will then have an opportunity to use terrain dedicated to their preferred style of sliding.''

Strait also indicated, ``These dedicated, exclusive trails will be rotated periodically, because inevitably, when we restrict a trail, it is somebody's favorite place on the mountain.Rotating these dedicated trails will allow for more diverse use of the entire mountain by everybody, which is our ultimate goal.''

Rider-friendly ``click in zones'' are being designated at the top of key lifts to encourage snowboarders to move out of the unloading areas, and large, strategically placed banners encourage riders to move to the side of trails rather than the center to sit.Finally, additional signs and one-on-one efforts are being made to remind all users of safe and mutually courteous practices.

Strait indicated, ``Our success in the youth market is not intended to be at the expense of any other group of users.Operationally, we are committed to creating a recreational environment that is user-friendly, safe and responsive to today's rapidly changing market forces.''

Park City Mountain Resort's youth initiative is one of several loyalty strategies targeting specialized customer groups.Other recipients of unique resort programs include frequent skiers, frequent diners and over-70 skiers, who may ride all chairlifts free of charge.Adult season pass holders also receive specialized perks, including e-mail offers for early morning lift access, exclusive use of select terrain and priority lift boarding.

Brian Strait, most recently vice president of operations at Park City Mountain Resort, will assume the role as president and general manager of Lee Canyon Ski Lifts, Inc.