Dr. Steven R. Steiber PhD

McDonald, together with Steven Steiber, the head of Opinion Research Corporation's health care market research division, addressed a group of Hawaii health care professionals on May 6 and Japanese professionals on May 7 and 8.
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During his presentation of new research on patient loyalty, particularly toward doctors, Steiber noted, "Health care delivery in America changed forever when the patient became a consumer."

May. McDonald, together with Steven Steiber, the head of Opinion

Research Corporation's health care market research division, addressed

JAIMS offers invited individuals the opportunity on May 6 to meet and discuss advanced health care marketing and branding with workshop leader Dick McDonald, managing officer of BVK/McDonald in Milwaukee, who will be joined by Steve Steiber of Opinion Research Corporation (ORC).They will cover such topics as health care marketing trends, impact of globalization, importance of branding, advanced technologies for successful marketing and obtaining a stronger return on investment.The workshop will bring together Hawaii professionals from hospitals and other medical facilities, public relations and marketing firms, accounting and law firms, state and county health agencies and health care provider agencies, among others.

"We are fortunate to have national leaders and stalwarts in the health care marketing field willing to come to Hawaii to share their expertise with us.McDonald and Steiber offer a powerful combination and a rare opportunity for our health care community," said Glenn Miyataki, president of JAIMS.
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Steiber, head of ORC's health care market research division, was recently involved with a study interviewing 4,000 leading executives of corporations throughout the world on the importance and value of branding.ORC, which also does market research for General Electric, has already extended the same study into health care.

The one-day workshop on advanced health care marketing will be held at JAIMS.McDonald and Steiber will also be presenting a similar workshop at JAIMS on May 7 and 8 for health care professionals from Japan.

Branding, another strategy, has recently become a powerful force in hospital advertising, said Steven Steiber, PhD, senior vice president of Opinion Research Corp.International in Skillman, N.J., which compiled the AHA survey.As provider organizations consolidate and get bigger, a major focus is helping consumers recognize a brand name, which is why names are often changed and facilities linked to flagships."We want to give people something that is memorable," Steiber said.

Slightly distinct from hospital advertising is managed care promotion."Growth in managed care is inexorable and we'll continue to see that it moves and shakes," Steiber predicted.
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"People are experimenting, and I think that's good," said Steiber, who predicted that ad techniques used in other fields will soon be brought to health care.

It's not good business to get irascible , said Steven Steiber , PhD , senior vice president and healthcare practice director at Opinion Research Corp.International in Evanston , Illinois.

Young adults are also likely to investigate health issues and may request certain treatments or medications.

Steven R. SteiberSenior Vice PresidentOpinion Research Corporation International

Steven R. SteiberSenior Vice PresidentOpinion Research Corporation International

Steven R. Steiber, Ph.D. Vice President
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Steven R. Steiber, Ph.D.

Dr. Steiber is a vice president of the pharmaceutical branch of Market Strategies' Health Care Research and Consulting Group.He has 23 years of experience in the market research industry and is responsible for managing a team of professionals who conduct custom research for pharmaceutical companies.

Dr. Steiber specializes in qualitative and quantitative market research supporting clients over the lives of their products.He has built a reputation for providing cutting edge research and consulting solutions for new and existing products and markets.

Prior to joining MSI, Dr. Steiber served as vice president for Market Measures Interactive, a pharmaceutical market research company in New Jersey.While there, he conducted custom research and also launched syndicated products in ophthalmic disorders and e-market trends for pharmaceuticals.He has also held senior-level positions at Opinion Research Corporation International, Quality Expectations, Gallup Organization, Allied Research Associates and the American Medical Association.

Dr. Steiber's research has appeared in most major marketing publications, and he co-authored Measuring and Managing Patient Satisfaction, a book published by American Hospital Publishing, Inc.He has served on the editorial boards of several major publications, the executive boards of a number of companies and has spoken before numerous organizations.In 1995, the Chicago Area Health Planning and Marketing Association named Dr. Steiber "Outstanding Marketer of the Year."

He holds a doctorate from the University of Arizona, a master's degree from Wichita State University and a bachelor's degree from Augustana College.