Skip Stefansen

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  www.naconline.org/programs_services/articles/cw/article - [Cached Version]
  Published on: 6/1/2008    Last Visited: 6/1/2008  

  Skip Stefansen named NAC Board President; new Board members added
  
  The NAC Annual Membership meeting at SBU/EXPO in Anaheim included the election of Skip Stefansen as the new NAC Board President.Stefansen, executive vice president of Liberto Management Company, San Antonio, TX, has been involved in the concessions industry for over 30 years.
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  In 1992, Stefansen was awarded the association's highest honor, the Bert Nathan Memorial Award.This annual award is given in recognition of a member's endeavor to promote the professionalism of the concessions industry, as well as for leadership in the association.
  
  Stefansen began his career in concessions selling candy for the Roy J. Allen Company.In 1983 he joined Metropolitan Theatres as director of concessions, and in 1986 was named president of Metropolitan Concessions (now Metropolitan Provisions) in Industry, California.
  
  Stefansen joined the Liberto Management Company, San Antonio, Texas, as executive vice president in 1998.Stefansen and his wife Linda live in Fair Oaks Ranch, Texas.He has three daughters: Nikki, Kjersten and Adriane.

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  Published on: 6/1/2008    Last Visited: 6/1/2008  

  The award was presented by NAC President Skip Stefansen during the Nestle breakfast and NAC business session.

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  Published on: 10/12/2008    Last Visited: 6/1/2008  

  Skip Stefansen named NAC Board President; new Board members added

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  www.naconline.org/programs_services/articles/cp/particl - [Cached Version]
  Published on: 10/12/2008    Last Visited: 6/1/2008  

  "I have not seen any appreciable effect on per capitas," states Skip Stefansen of Metropolitan Theatres."There's really been no impact on popcorn sales or other products."Stefansen notes that while bottled water sells well at his theatre circuit, with full and half-liter offerings, "soda still outsells water 100 to 1."He also notes that "the age group that goes to the movies the most often, the 14 to 23-year-old ages, may not be the group that is worried about their diet."
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  "Over the years there have been many different requests for healthy products," notes Stefansen."They get put in the stand, but don't get purchased."
  
  The concessions industry has often been somewhat immune to diet trends, as many people perceive a trip to the concession stand as part of the entertainment experience, and not one they are willing to give up, or alter."People treat themselves when they go out," says Stefansen.Stefansen is an personal advocate of the low-carb based South Beach Diet, but notes that the diet uses the term 'treating', not 'cheating'."When I go to the movies, I still treat myself to a hot dog, popcorn and a soda," states Stefansen.

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  Published on: 10/12/2008    Last Visited: 6/1/2008  

  "People who didn't know the reason for the event were confused about the difference between "Snack Bar University" and the "Concession Manager Certification Course", states NAC President Skip Stefansen of Liberto Management, San Antonio, Tex. "Since the 'University' part implied an educational course, many people didn't understand the difference."

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  Published on: 10/12/2008    Last Visited: 6/1/2008  

  Damian Piza Velazquez, CCM, of Cinemex, Mexico City, Mexico, was appointed by President Skip Stefansen to serve as regional vice president for Mexico.

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  Published on: 10/12/2008    Last Visited: 6/1/2008  

  President Skip Stefansen of Liberto Management said, "I want to especially thank the Regional Vice Presidents and their volunteer committee members for their diligence and hard work in putting together some very high-quality seminars."

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  At local movie theaters, debate swirls around faux top... - [Cached Version]
  Published on: 11/5/2005    Last Visited: 11/5/2005  

  Now, said Skip Stefansen, vice president of concessions for Metropolitan Theatres, soy-based buttery flavorings are used on popcorn in 90 percent of movie theaters nationwide.
  
  In general, real butter can cost five times more than imitation topping, but at Metropolitan Theatres, the decision to go faux involved health concerns.
  
  "Soy is better for you," said Mr. Stefansen.
  
  But does it taste better than butter?
  
  "There is a difference in taste.The flavor profile for butter is obviously different, but some people actually prefer the soy topping," said Mr. Stefansen."It's a matter of taste."
  
  He noted that the "real butter" touted by some movie chains is actually clarified butter.

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  Boxoffice Online: SHOWEST--1-CLICK COVERAGE - [Cached Version]
  Published on: 1/26/2005    Last Visited: 5/6/2006  

  The breakfast, hosted by that National Association of Concessionaires president Skip Stefansen, was also the event at which the Bert Nathan Memorial Award was bestowed upon Gold Medal Products' J.C. Evans Sr. Stefansen introduced Evans with a quote of his that he read in BOXOFFICE: "The only time you start at the top is when you dig your own grave."Evans retorted, "I didn't think it'd take this long."
  
  Among anecdotes about his many years in the business, including how a particular gentleman at the Century Trust Bank loaned his father $300 after a flood destroyed his company, Evans thanked a long list of people who had contributed to his life: his doctor, his wife Barbara and their four children, his brother Bruce, who helped him run the company until he died a few years ago, and his team members.Without them, he said, his success would not have been possible."We never started making money in our company until we started a profit-sharing company," he said.

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  Boxoffice Online: SHOWEST--1-CLICK COVERAGE - [Cached Version]
  Published on: 8/18/2003    Last Visited: 8/18/2003  

  The breakfast, hosted by that National Association of Concessionaires president Skip Stefansen, was also the event at which the Bert Nathan Memorial Award was bestowed upon Gold Medal Products' J.C. Evans Sr. Stefansen introduced Evans with a quote of his that he read in BOXOFFICE: "The only time you start at the top is when you dig your own grave."Evans retorted, "I didn't think it'd take this long."
  
  Among anecdotes about his many years in the business, including how a particular gentleman at the Century Trust Bank loaned his father $300 after a flood destroyed his company, Evans thanked a long list of people who had contributed to his life: his doctor, his wife Barbara and their four children, his brother Bruce, who helped him run the company until he died a few years ago, and his team members.Without them, he said, his success would not have been possible."We never started making money in our company until we started a profit-sharing company," he said.
  
  Finally, the morning's featured speaker was Ira Blumenthal, a business development expert and consultant who also spoke at last year's NAC conference.His talk, "Myths and Misses in Marketing," based on his book "Ready, Blame, Fire!," challenged attendees' understanding of thriving in the marketplace and illustrated lessons that can be learned from the past, as well as provided "compelling imperatives" for finding success in the competitive business world.See the next month's concession issue of BOXOFFICE for more on this seminar.

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